Oops. I totally forgot about DisneyQuest. Guess they aren't going to bring in a competitor like Nintendo. There goes that idea.
I haven't read the contract, but does it prohibit anyone from selling Marvel merchandise within 60 miles? For instance can they sell Marvel figures at World of Disney or if the local Orlando mall has a Disney Store or even a Target or Walmart are they prohibited from selling Marvel merchandise too? If so, that sucks for anyone living within 60 miles of Universal. If not they could just open a generic comic book themed store that happens to sell Marvel goods along with DC or other comic merchandise, but not specifically a Marvel store. I would assume they would be restricted from having people dressed as characters in the store since that must be in the contract, but it seems like it would be a possible loophole just to get the merchandise in a store.