CaptainAmerica
Premium Member
Price-setting is a two way street. People like to ignore that fundamental principle of free enterprise. Disney can ask $100 for a lollipop but they're not going to sell any that way. The fact that the dining plan used to offer more, now offers less, and people are still paying for it tells me that it was actually underpriced to begin with.As others have said, take things away and charge more for it.
To be clear, I hate the dining plan unless I'm traveling with a cast member friend at a substantial discount. But my (or your) willingness to pay isn't what sets the market.