Selling out events 3 days in advance (which is what happened for many of the DHS AH events, if I'm not mistaken) is not the Bob-preferred way. They need to sell out months in advance so that the revenue can be accounted for and the tomato throwers don't bombard him at the next quarterly shareholder meeting. Although he won't be able to avoid the egg-throwers, they have uncanny accuracy and velocity.
But anyway... They will run this probably 9pm-midnight and allow guests into the park at 6pm or 7pm. $200/person will likely be the lowest price point, $249/person around Christmas wouldn't shock me in the least. "Free" water, soda, cookies, and hot chocolate! Projections. Plenty of Christmas-themed treats for sale. JBJB fireworks spectacular! Lower crowds!
Stop me if you've heard this sales pitch before.