Despite inflation and supply-chain woes, retail giants say they are putting long-term customer loyalty ahead of quick profits.
www.forbes.com
In their most recent earnings calls with investors and analysts, the two bellwether businesses said that they would not raise prices to compensate for higher supply chain-related costs and pre-inventory purchases.
Walmart even went so far as to tell investors that its competitive “price gap” was larger than normal, but that it wouldn’t take advantage of the opportunity to increase prices more than necessary.
So not ALL companies are raising prices and are actually thinking about who the customer is and don't want to lose them