First, no, Disney does not need to go after every market out there. 2nd, Disney won't have rooms available to this market, the Four Seasons will. 3rd, WDW still has significant opportunity in its existing markets, but they are not willing to make the investment. Becoming a landlord (if in fact they don't outright sell the land) is simply easier.
As a publically traded company, yes, they do. They must try to create the best value for their shaireholders. That includes opening new markets. If Disney was going to stay stagnant and not try new businesses, new markets, and new partnerships, their stock price would plummet, and then they'd have no money to do anything else. If Disney wasn't looking at doing new things, I know I would consider selling my stock, despite my love for the company.
This is a partnership, and the Four Seasons is NOT going to be getting all the money from it. I don't have the terms, so I don't know what the split is, but its not 100% Four Seasons.
I don't understand your third statement here. This is the only segment they aren't really in yet. The high luxury segment. Everything else is covered, and with the WBP announcement as well, that covers the stuff below the values. They are also creating NEW segments between those, such as what they are doing with value suites.
But beyond that, what you're leaving out is that one of the benefits of WDW's size is that they were able to create a "bubble" and keep the outside world out. Over the years, they have slowly altered that philosophy, allowing many common brands on property. But this is easily the bisggest example of that change.
The point of buying 47 sq miles was to CONTROL what was built around the area. Yes, its a bubble. But that doesn't mean its 100% Disney inside it.
This type of thing DOES affect those staying at other resorts if they value that insulation from the outside world that WDW represents to them. The Four Seasons is a great brand, but there's nothing fantastical about it, and you see them on the outside.
And I see TONS of other things on the outside as well, including Disney and Disney hotels.
You also asked about the difference between this and a company sponsoring an attraction. They are very different endeavors. With a sponsored attraction Disney still has the ability to maintain control. Sure, the sponsor has input, but Spaceship Earth does not become Siemen's Earth. HP/Compaq did not imagineer Mission:Space (though maybe they should have).
So the incessant crap about AT&T inside Spaceship Earth never happened, right? And who said that Disney doesn't have input on this project? Oh wait, they DO. In fact, it was Disney who created the plan.
The S/D and now the 4S are very different in that Disney does not have the control. Sure, there will be certain agreements put in place, but The Four Seasons is going to run their resort as a Four Seasons Resort.
Again, you have no idea. Disney brought this plan to the Four Seasons and said "Would you like to do this?" not Four Seasons asking if they could. As I said before, there is more to this partnership then this property inside WDW. And the other parts will help with your problem with Four Season's "fantasicallity".