Disney and Universal working on Marvel deal for Florida?

Captain Chaos

Captain Chaos

Well-Known Member
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S

seascape

Well-Known Member
PhotoDave219 said:
Do you have any supporting data, actual facts or financial numbers to back up your assertions? Preferably financial numbers or statements from annual reports.
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Everything is right in the contract. Universal had the worldwide rights if they built attractions around the world. They did not build so they gave up the rights to everywhere except Orlando and thus the eastern US. The contract is forever as long as they keep their end. This does have advertising requirements as has been pointed out. It also requires them and Marvel to agree to upgrades to keep them in a first class manner. None of this has ever been debated by those who are on the uni side of this and for those on the Disney side have to agree.

Now one of the most interesting things is maintaining the rides in a first manner. First rate is very subjective. But courts and arbitration will determine it based on the standards of the user. Thus a first rate manner at six flags will be different that at Universal. Universal will set the standard but it will be decided based on other Universal attractions. Thus Disney must allow and in fact require Universal to have the Marvel attraction kept to the HP standards and if Universal continues to improve their standards they must also do the same for Marvel.

Now in Japan there is a second contract which expires in the late 2020's. It is not public but there have been many stories about it and there has been no debate that it here that it ends in the 20's.

Finally as to the advertising rights. No where in the contract does Universal have the rights to advertise outside the US. There is a requirement that they do advertise and specific amounts int the Florida region. It does allow for some national advertising but nothing internationally. If they have no rights given in the contract they can't do it. Now to the legal issue in the west. If Disney wishes they can bring this up to arbitration, the arbitrator will then have to decide if competing national advertising is confusing and thus hurtful to the Marvel Brand. I contend that if Disney uses one type of ride and character and Universal uses another that it would be. Therefore neither company could use national advertising for marvel rides and attractions. I do not see how any other decision could be made because it would be fair to both companies. Marvel has the right and responsibility to maintain the quality of their product.

For those on the Universal side please explain where Universal gets rights to advertise Marvel outside of the US. Good luck doing that because its not in the contract and explain why an arbitrator would rule in favor of conflicting advertising not being confusing and harmful to a brand?
 
lazyboy97o

lazyboy97o

Well-Known Member
seascape said:
Everything is right in the contract. Universal had the worldwide rights if they built attractions around the world. They did not build so they gave up the rights to everywhere except Orlando and thus the eastern US. The contract is forever as long as they keep their end. This does have advertising requirements as has been pointed out. It also requires them and Marvel to agree to upgrades to keep them in a first class manner. None of this has ever been debated by those who are on the uni side of this and for those on the Disney side have to agree.

Now one of the most interesting things is maintaining the rides in a first manner. First rate is very subjective. But courts and arbitration will determine it based on the standards of the user. Thus a first rate manner at six flags will be different that at Universal. Universal will set the standard but it will be decided based on other Universal attractions. Thus Disney must allow and in fact require Universal to have the Marvel attraction kept to the HP standards and if Universal continues to improve their standards they must also do the same for Marvel.

Now in Japan there is a second contract which expires in the late 2020's. It is not public but there have been many stories about it and there has been no debate that it here that it ends in the 20's.

Finally as to the advertising rights. No where in the contract does Universal have the rights to advertise outside the US. There is a requirement that they do advertise and specific amounts int the Florida region. It does allow for some national advertising but nothing internationally. If they have no rights given in the contract they can't do it. Now to the legal issue in the west. If Disney wishes they can bring this up to arbitration, the arbitrator will then have to decide if competing national advertising is confusing and thus hurtful to the Marvel Brand. I contend that if Disney uses one type of ride and character and Universal uses another that it would be. Therefore neither company could use national advertising for marvel rides and attractions. I do not see how any other decision could be made because it would be fair to both companies. Marvel has the right and responsibility to maintain the quality of their product.

For those on the Universal side please explain where Universal gets rights to advertise Marvel outside of the US. Good luck doing that because its not in the contract and explain why an arbitrator would rule in favor of conflicting advertising not being confusing and harmful to a brand?
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If Marvel wanted advertising limited to a specific geographic region it would be a term of the agreement. Disney does not get to just wipe away what they don't like because new ownership makes things sticky.
 
Disneyhead'71

Disneyhead'71

Well-Known Member
seascape said:
Everything is right in the contract. Universal had the worldwide rights if they built attractions around the world. They did not build so they gave up the rights to everywhere except Orlando and thus the eastern US. The contract is forever as long as they keep their end. This does have advertising requirements as has been pointed out. It also requires them and Marvel to agree to upgrades to keep them in a first class manner. None of this has ever been debated by those who are on the uni side of this and for those on the Disney side have to agree.

Now one of the most interesting things is maintaining the rides in a first manner. First rate is very subjective. But courts and arbitration will determine it based on the standards of the user. Thus a first rate manner at six flags will be different that at Universal. Universal will set the standard but it will be decided based on other Universal attractions. Thus Disney must allow and in fact require Universal to have the Marvel attraction kept to the HP standards and if Universal continues to improve their standards they must also do the same for Marvel.

Now in Japan there is a second contract which expires in the late 2020's. It is not public but there have been many stories about it and there has been no debate that it here that it ends in the 20's.

Finally as to the advertising rights. No where in the contract does Universal have the rights to advertise outside the US. There is a requirement that they do advertise and specific amounts int the Florida region. It does allow for some national advertising but nothing internationally. If they have no rights given in the contract they can't do it. Now to the legal issue in the west. If Disney wishes they can bring this up to arbitration, the arbitrator will then have to decide if competing national advertising is confusing and thus hurtful to the Marvel Brand. I contend that if Disney uses one type of ride and character and Universal uses another that it would be. Therefore neither company could use national advertising for marvel rides and attractions. I do not see how any other decision could be made because it would be fair to both companies. Marvel has the right and responsibility to maintain the quality of their product.

For those on the Universal side please explain where Universal gets rights to advertise Marvel outside of the US. Good luck doing that because its not in the contract and explain why an arbitrator would rule in favor of conflicting advertising not being confusing and harmful to a brand?
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Wow, reading that just hurts my head.

You do know that Universal has been advertising Marvel domestically and internationally for 16 years, right?
 
PhotoDave219

PhotoDave219

Well-Known Member
seascape said:
Everything is right in the contract. Universal had the worldwide rights if they built attractions around the world. They did not build so they gave up the rights to everywhere except Orlando and thus the eastern US. The contract is forever as long as they keep their end. This does have advertising requirements as has been pointed out. It also requires them and Marvel to agree to upgrades to keep them in a first class manner. None of this has ever been debated by those who are on the uni side of this and for those on the Disney side have to agree.

Now one of the most interesting things is maintaining the rides in a first manner. First rate is very subjective. But courts and arbitration will determine it based on the standards of the user. Thus a first rate manner at six flags will be different that at Universal. Universal will set the standard but it will be decided based on other Universal attractions. Thus Disney must allow and in fact require Universal to have the Marvel attraction kept to the HP standards and if Universal continues to improve their standards they must also do the same for Marvel.

Now in Japan there is a second contract which expires in the late 2020's. It is not public but there have been many stories about it and there has been no debate that it here that it ends in the 20's.

Finally as to the advertising rights. No where in the contract does Universal have the rights to advertise outside the US. There is a requirement that they do advertise and specific amounts int the Florida region. It does allow for some national advertising but nothing internationally. If they have no rights given in the contract they can't do it. Now to the legal issue in the west. If Disney wishes they can bring this up to arbitration, the arbitrator will then have to decide if competing national advertising is confusing and thus hurtful to the Marvel Brand. I contend that if Disney uses one type of ride and character and Universal uses another that it would be. Therefore neither company could use national advertising for marvel rides and attractions. I do not see how any other decision could be made because it would be fair to both companies. Marvel has the right and responsibility to maintain the quality of their product.

For those on the Universal side please explain where Universal gets rights to advertise Marvel outside of the US. Good luck doing that because its not in the contract and explain why an arbitrator would rule in favor of conflicting advertising not being confusing and harmful to a brand?
Click to expand...


So...... No. No you don't.

Disney doesn't need theme park rights for marvel. They're bigger than US Steel.
 
PhotoDave219

PhotoDave219

Well-Known Member
Time for a chart!


WDWAttendance9214.jpg


If you look at the past 22 years of attendance history at the Studios (green line) you'll notice not much growth.

TWENTY TWO YEARS.

They're not going to spend any money on Marvel because (Sadly) theyre more than content leaving attendance where it is. 22 years of malaise suggests they simply do not care.
 
MonkeyHead

MonkeyHead

Well-Known Member
You deniers are really a piece of work. Please do tell how Disney has been foaming at the mouth to build Marvel attractions everywhere they can. They haven't. One Star Tours-esque ride overseas? Ha. A couple of character meet and greets? Ha.

So you think that not only will Disney buy Universal out of their contract (which is worth untold amounts more than when it was struck in the early 90s) but they'll also eat the cost of re-theming an entire land?

Because Universal won't pay for that. Why would they? Ever? Re theme the land in a property much less lucrative and at this point in time more expensive?

If Disney won't invest in their own parks they won't invest the hundreds of millions in buying out Universal and paying for the new attractions. If you believe that... Sorry, you're stupid.
 

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