danlb_2000
Premium Member
I truly thought that Universal spending upwards of 20 Million bucks completely renovating Amazing Adventures of Spider-Man would have put all of this nonsense to rest but the topic just won't die.
1.) Universal negotiated the contract with Marvel when the studio was struggling.
2.) The existing licensing agreement allows Universal to use an IP that is now 500 times more valuable than it was when the contract was originally struck.
3.) Universal does NOT pay Disney huge sums of money to use the Marvel brand because the contract came together at a time when it wasn't worth much. To use a real estate metaphor, Universal moved into a rent-controlled apartment in Greenwich Village and there is very little anyone can do to make them move out.
I love the 3 point, great analogy!