If I were Disney, here’s what I’d do in the wake of Cap 4’s opening weekend and in the event its second weekend drops like a stone, if the B-CinemaScore is any indication, to not let the “MCU is dead” rhetoric spread:
1. Show their confidence in Thunderbolts* being a Guardians of the Gakaxy-type hit by having the world premiere at the El Capitan on the week before its release on Monday, April 21, and then have it get free, early, first-come, first-serve IMAX screenings a week before release, like they did with Shang-Chi and Guardians of the Galaxy Vol 3, to help save that movie’s box office and boost its chances of being a hit.
2. Keep Daredevil: Born Again’s weekly release schedule as-is when it kicks off with a 2-episode premiere on March 4th, but have it end with a 2-episode finale on April 15th, so it can end before Andor Season 2 begins a week later on April 22nd, and so there can be more breathing room between Daredevil and Thunderbolts*.
3. Have IronHeart (the final story of Phase 5 of the MCU), which I heard is decent (meaning most likely better than Brave New World), drop all its 6 episodes at once on Tuesday, June 24th at 9PM to soften the blow and prevent any weekly discourse of this show being “woke” like they did with Echo and to give The Fantastic 4: First Steps a month of breathing room from IronHeart so people will still be hyped and focused on that movie.
4. Continue to market The Fantastic 4: First Steps like it will be Marvel Studios’ big event movie of 2025 that will make a billion worldwide after that trailer launch with 202 million views globally in its first 24 hours. That IMAX countdown spot was a good start and I hope they keep it up from there.
5. And finally, for the Wonder Man series hitting Disney+ in December, kickstart its marketing in a big way by dropping the trailer at Comic-Con, 5 months before release, to let people know this is a can’t-miss series and so more marketing for Wonder Man will help get more eyes on that series, especially if the rumors are true Wonder Man will be back in the next two Avengers movies.