Disney (and others) at the Box Office - Current State of Affairs

[Prince-1]

Funny, I was just about to turn on a lamp… seems a little dim in here.

 

[CinematicFusion]

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That’s awesome!

 

[BrianLo]

Y'all's definition of flatlined is really strange. I think it was BrianLo who was talking a month back or so about the dramatic underestimation of the long tail on this board.

Just counting from today to when Mufasa finally leaves theaters, it will make more than 85% of all US releases do in their entire theatrical run.

Yes, the movie was declared flatlined 150 million ago and has been re-declared as such every week.

I’m actually not doing this to gloat, I’m just trying to help people understand that successful movies have tails and they are fairly underestimated. Diminishing returns, sure. But not usually “flat”. Movies that Flatline as Walter says usually declare as such by their weekend 2 epic drops. Accelerated diminishing returns become apparent to us, but that’s also not normal. Movies pick up spare change for ages.

We’ll probably land a good 200M-250M over when this movie was declared flatlined… and in this case, that’s a significant difference. One that makes the film not a miss but actually a modest success. There’s always over eagerness to write the obituary for some reason. Maybe I just enjoy seeing how far things go and predicting the endpoint more than most?

Whatever this movie earns this weekend it will likely do again by a factor of at least 2X more by the end of its run.