Are you factoring in that the Oscars are now available to stream on Hulu anytime they want … and people can find just about any clip they want to check out on YouTube even if people did not watch it live
-
Welcome to the WDWMAGIC.COM Forums!
Please take a look around, and feel free to sign up and join the community.
Disney (and others) at the Box Office - Current State of Affairs
- Thread starter Disney Analyst
- Start date
TalkingHead
Well-Known Member
Having the Oscars in mid-March is still weird, man. Even weirder that Dune, which opened before the Oscars, will likely be a big nominated title next year. It’s unrealistic to expect casual viewers to feel really dialed in when you’re celebrating a movie (Pt 2 at that) whose marketing push was 12 months (and one election!) earlier. I think there’s a good chance viewership has maxed out.
Also noticed the broadcast didn’t have much in the way of trailer ads. There was one for Inside Out, but nothing buzzy. Further suggests this year’s tentpoles are going to have impossible expectations.
Also noticed the broadcast didn’t have much in the way of trailer ads. There was one for Inside Out, but nothing buzzy. Further suggests this year’s tentpoles are going to have impossible expectations.
Chi84
Premium Member
We're definitely becoming more of a football culture with each passing year. Taking too many hits to the head or watching others take too many hits to the head. Explains a lot.
Last edited:
Disney Irish
Premium Member
Exactly how many people now just watch the specific categories they care about via clips on Youtube or Tiktok? I have to imagine its 10s of Millions across all the various clips.
For example just this one clip from Disney's ABC News of Cillian Murphy's acceptance speech for best actor got 2.5M views on Youtube -
This clip for RDJ got 4.4M views -
Heck even this performance of "I'm just Ken" got 3M views -
So yeah the live broadcast only got 19.5M, but will get 10s of Millions more over the various clips.
Willmark
Well-Known Member
But remember, around these parts there is (was?) the belief that the Oscars were “the second most watched TV event/viewership.”
At the level it’s trending and the continued growth of the NFL and college football it’s likely destined to fall out of the top 100 of the year. Last I saw it was something like 77th.
The trending for the Oscars have increased in viewership the last 3 years
Tha Realest
Well-Known Member
You mean the year the broadcast was a socially-distanced bizarre masked affair?
Disney Irish
Premium Member
And it makes sense why Disney is going all-in on sport content with ESPN, it was something like 96 of the top 100 broadcasts in the US were sports.
TP2000
Well-Known Member
No, that's not the point of the data. The point of the rapidly declining viewership data of the past 10 years, after the previous decade of a less severe but noticeable decline, is that the Oscars definitely do not have the pop-culture impact they once did.
And thus, I can't imagine they have the same box office results of "bumps" that they once did.
Again, I remember the Oscars parties of the 20th century. Many were epic. Especially for middle aged gay men like myself; the Oscars was the Super Bowl and July 4th all rolled into one, except with a more stylish dress code for party guests. And everyone talked about the show at work the next day, gay and straight. (But since I worked most of my career in Industrial Supply, it was almost entirely straight except for me and that suspiciously swishy guy in Payroll).
The Oscars is no longer the major pop-culture event in American society it once was. Those of us old enough to remember how important it once was can vouch for that. But if you don't believe me, just look at the hard facts and data...
Yes…as expected that year was a low point….it jumped quite a bit the year after that…but it also increased last year and again this year….and I expect it to again next year with how fabulous the Oscars were this year
LittleBuford
Well-Known Member
You missed my point. I have never, in my more than 40 years, watched the Oscars, much less attended an Oscars party. That doesn’t mean I don’t pay attention when I hear a film is an Oscar winner, especially if it’s earned multiple awards. I doubt I’m alone in this regard.
TP2000
Well-Known Member
The trendline of the past decade is clear; the Oscars are crashing into cultural obscurity.
Without the Covid year of '21, and the mild recovery in viewers from that in '22 to '24, the trendline is still very clear. Downward. If anything, the modest increase in viewers this year only gets it to where the trendline from 2014-2020 was already pointing it would be five years later without Covid.
With you being such a fan of Barbie fan have you checked the 2 Barbie performances on YouTube yet…I’m just Ken was the highlight of the Oscars…and that is saying something with a ceremony being filled with highlights….also Billie Eilish’s performance was very powerful
TP2000
Well-Known Member
Oh, no. That's really quite sad.
I could tell the younger folks were tuning out the Oscars by the 2000's, but there were still some fabulous viewing parties in the early 00's. It started to change fast in the early 2010's.Much like the bloated budgets of $200 to $300 Million for tentpoles that lose hundreds of millions for their studios, I do have to wonder how much longer the Oscars can go on with this lavish and wasteful format; the clothes, the 4 hours of primetime network airtime, the fleets of private jets flying in guests and presenters to give a 60 second speech, the millions of dollars spent on the Governor's Ball afterwards, etc., etc.
The TV ratings and viewership no longer support that level of waste and decadence. It's no longer 1998.
Willmark
Well-Known Member
I dont think this making quite the statement you might think it is.
Hint the NFL and college football is likewise increasing.
TP2000
Well-Known Member
At least 4 of those views came from my family! One from my sister, two from my nephews/wives, and one from me when my sister sent it to all of us this morning! I loved it. Very cute! Barbie was wonderful.
TP2000
Well-Known Member
Oops, we're posting at the same time. See above; that Ken song made the rounds on our family text messages this AM. Fabulous!
That said, we already saw Barbie last summer. Watching that hilarious video isn't going to bump the box office any. At least not from us.
LittleBuford
Well-Known Member
Does it really matter how many people watch the Oscars? Are posters here really denying that a film gains in status and visibility after it wins an Academy Award in a major category?
By the way the final numbers are not in yet…I read in Forbes it has now up to 19.8…and is expected to go over 20 once the DVR’s numbers come in
TP2000
Well-Known Member
I believe the point is that the Oscars biggest cultural impact is far behind it at this point. And the viewership declines of the past decade-plus is very clear. There was this suggestion that movies would get a noticeable box office bump after winning a statue at the Oscars, as if it was still 1978 or 1998 when it is in fact 2024.
For those of us old enough to remember when the Oscar's was truly Must See TV! and a big annual social event, it seems highly unlikely that movies still get big box office bumps when a lady wins Best Actress or something gets Best Director in 2024.
The times have changed, and they are leaving the Oscars importance back in the 20th century.