LittleBuford
Well-Known Member
And you more succinctly.
-
Welcome to the WDWMAGIC.COM Forums!
Please take a look around, and feel free to sign up and join the community.
Disney (and others) at the Box Office - Current State of Affairs
- Thread starter Disney Analyst
- Start date
TP2000
Well-Known Member
Got it.
Because the Marvel brand is struggling at the box office currently. In the past year they've had one modest profit maker (Guardians 3), one disappointing flop (Ant Man), and one disastrous bomb (The Marvels).
Now there's another box officer bomb in theaters that has been branded with the Marvel logo, Madame Web, and that's not a good sign for the mid term to long term health of the Marvel branded products from Disney. Marvel needs to get back to making big box office hits. The bombing of Madame Web at the box office, even if the title card clearly says "In Association With...", doesn't help that recovery to begin for Marvel as a brand.
BuddyThomas
Well-Known Member
If you have no plans to see any of these films, what is the point in going on and on and on and on about them? Seriously. What is the point?Got it.
Because the Marvel brand is struggling at the box office currently. In the past year they've had one modest profit maker (Guardians 3), one disappointing flop (Ant Man), and one disastrous bomb (The Marvels).
Now there's another box officer bomb in theaters that has been branded with the Marvel logo, Madame Web, and that's not a good sign for the mid term to long term health of the Marvel branded products from Disney. Marvel needs to get back to making big box office hits. The bombing of Madame Web at the box office, even if the title card clearly says "In Association With...", doesn't help that recovery to begin for Marvel as a brand.
LittleBuford
Well-Known Member
Had Madame Web succeeded at the box office, we all know what the spin would have been: “Why can other companies do Marvel well but not Disney?”
Casper Gutman
Well-Known Member
We all know the point.
TP2000
Well-Known Member
Ongoing box office results and market data that directly reflects the financial health and success of the Walt Disney Company.
BuddyThomas
Well-Known Member
All the same, I’d like to hear it from him, an honest answer, instead of an indignant “This is a box office thread, I’m just posting about box office results!” sort of thing. I am well aware that no such honest response will ever be posted.
Chi84
Premium Member
And to think we can stop it all with the touch of a button.
TP2000
Well-Known Member
Had Madame Web succeeded at the box office, we all know what the spin would have been: “Why can other companies do Marvel well but not Disney?”
If Madame Web had succeeded at the box office and audiences really liked it and voted affirmatively with their wallets, then yes that would be a reasonable question to ask.
But apparently it's a really bad movie, and it's bombing. And so that begs the different question "How will this movie bombing with audiences impact the already weakened Marvel brand going forward?"
LittleBuford
Well-Known Member
In other words, all roads lead to making Disney look bad.
It’s all so wonderfully predictable!
TP2000
Well-Known Member
Luckily, this Madame Web thing isn't technically a Disney movie. It's only branded as a Marvel product, but Sony Pictures takes the hefty financial loss for it. And yet the damage to the Marvel brand from this bad product still exists to an extent.
Honestly, Madame Web doing this poorly can't be spun as a good thing for Disney's investment in Marvel, can it?
Unfortunately, yes. The way for Disney to fix this is to start releasing movies that at least break even at the box office.
Or even, and this is where it gets wild, start releasing movies that make a profit at the box office. That is, make a profit before they get sent over to Disney+ so that separate division can lose hundreds of millions of dollars per fiscal year in addition to the losses at the Studios divisions.
BuddyThomas
Well-Known Member
Oh look. A hit! Let’s not talk about it. Might be too inconvenient.
“Poor Things was named one of the top 10 films of 2023 by the American Film Institute and the National Board of Review and has grossed over $94 million worldwide. It received five wins at the 77th British Academy Film Awards, and was nominated in 11 categories at the 96th Academy Awards, including Best Picture.”
Shall I do All of Us Strangers for you next?
erasure fan1
Well-Known Member
It actually can be spun as good for Disney. The weaker the Sony brand becomes with this less than stellar universe they keep trying to make. The closer Disney could be to regaining the rights to spiderman. Or at worst, they expand the deal to share the characters even further and let Marvel have creative control.
Spoken like a person that does not watch movies…most of the regular movie going public can follow
Meanwhile, Migration has overtaken Wish as the 4th highest-grossing animated feature of 2023:
www.boxofficemojo.com
2023 Worldwide Box Office
www.boxofficemojo.com
Ghost93
Well-Known Member
I do think there is a conversation to be had about how the failed Sony Marvel movies might have an unintended negative impact on the Disney Marvel movies if there are many consumers who can't tell the difference.
TP2000
Well-Known Member
I wouldn't. It has lost even more money at the box office than Poor Things has.
All Of Us Strangers is financially disastrous, now that you mention it.
TP2000
Well-Known Member
I would think so too. If only from a branding perspective with an eye to future audience response.
I can't think of a mechanism or process where a Sony produced movie branded as Marvel using a Spiderman character that bombs horribly at the box office can then be leveraged to make the Marvel brand stronger overall.
Ghost93
Well-Known Member
To be fair, All of Us Strangers probably didn't cost a lot of money to make. It's also a phenomenal movie, so I'm glad it exists from an artistic standpoint.I wouldn't. It has lost even more money at the box office than Poor Things has.
All Of Us Strangers is financially disastrous, now that you mention it.
TP2000
Well-Known Member
Well, sure there's a silver lining I guess.
But for most people, Disney already has the rights to Spiderman. They throw him at a building in DCA twenty times per day and most of the time he makes it, and Spidey has his own D Ticket dark ride in the same land.
Disneyland's Avengers Campus lets you sling (virtual) Spider-Man webs from your palm
Disneyland Parks gave us a sneak peek at California Adventure's superhero-filled Avengers Campus and Web Slingers: A Spider-Man Adventure attraction.
www.usatoday.com