Not exactly. "Post-theatrical" would include some things that are not "direct-to-consumer." These typically involve getting money from middle-men, who then make money by screening the film for their own customers. Many of these are drying up as major sources of revenue, but they include:
- Home Entertainment: DVDs, Blu-rays, and digital downloads/rentals through iTunes, Amazon Prime Video, Google Play, etc.
- Streaming Services: Licensing deals with non-Disney streaming platforms such as Netflix, Amazon Prime Video, and a bunch you've probably never heard of.
- Television Syndication: licensing to linear networks for broadcast, either on cable channels or through syndication deals with local stations.
- Merchandising: toys, clothing, video games, board games, gifts, decor, etc.
- International Distribution: released in theaters in other countries after its initial run.
- Ancillary Markets: Airline, cruise ships, hotel screenings, educational screenings, and other non-traditional distribution channels.
- On-Demand Services, Pay-per-view: On-demand rental or purchase through cable and satellite providers.
- Licensing and Royalties: Revenue can also come from licensing the movie for use in other media, such as YouTube videos, music samples, books, or stage adaptations.
- Releases in Other Formats: IMAX, 3D, special editions, etc.
Direct-to-Consumer, on the other hand, is when there's no middle man, and Disney sells a film directly to the consumer. Disney is working to develop this as a business in Disney+, Hulu, ESPN, etc., and did
invest boatloads of money into it as they work to make it a profitable and sustainable business.
Disney+ is
on track to become profitable this year as they continue to reduce spending, raise prices, and sell ads, and they've yet to roll out additional services like games, gambling, and shopping, etc. that are sure to bring in a lot of revenue.
