Let's do a
Fun, Fun, Fun, Summer Box Office Update for Disney's four summer tentpoles before
Mission: Impossible takes over this weekend, and
Barbie shows up in her Corvette the following weekend.
So far as of July 12th, Disney's four tentpoles have delivered a
combined loss of $461 Million for the Walt Disney Company.
Only one of their tentpoles has made a profit, Guardians 3. Using a very lowball estimate that each studio only spent $100 Million in global marketing on each film, plus the most optimistic outlook that Disney got 60% of domestic and 40% of overseas box office on all four movies, here's how the numbers currently stack up on each film in order of profitability thus far.
Guardians 3 Production/Marketing $350, $407 Global Box Office = +$57 Million
Mermaid Production/Marketing $350, $276 Global Box Office = -$74 Million
Elemental $300 Production/Marketing, $126 Global Box Office = -$174 Million
Indy 5 Production/Marketing $400, $130 Global Box Office = -$270 Million
Elemental has legs, but it's only going to be able to lessen the loss globally for that Pixar flick, it's not going to leg itself to profatibility.
Mermaid doesn't look like it's going to get to break even, but at least it's not as bad as Indy 5 which looks like it could lose at least $200 Million. So... maybe Haunted Mansion will go like gangbusters? Or something?
It's not a good summer for Burbank's mega-budget studios. Maybe Bob should think about taking their T-Bird away?
Domestic box office comparison between Indiana Jones and the Dial of Destiny (2023) and The Little Mermaid (2023) and Guardians of the Galaxy Vol 3 (2023) and Elemental (2023)
www.the-numbers.com