They are also striking to try and keep studios from replacing human creativity with AI, an issue that has much broader implications. Honestly, we're at an amazing moment in human history - corporations seeking to boost quarterly profits are attempting to replace human creativity - human empathy, human humor, human insight, the soul itself - with computers. If you had written this as a dystopian satire in the 60s it would have been too on the nose, too preposterous, But normalcy bias is so strong, apathy so tempting, and political tribalism so consuming that we're barely disturbed by what's happening.
As with so many things in the last decade, this is a BIG BIG turning point in human history, and folks in the moment just can't see it.