Disney (and others) at the Box Office - Current State of Affairs

Sirwalterraleigh

Premium Member
That deal with Taylor will likely keep AMC afloat for another year. They are acting as distributor for the concert film, not just exhibitor. So they get a cut of the box office too, and that is across all theater chains.
They’ll burn through cash fast…don’t think even the great Taylor can get a $500,000,000 box office gross

…but then again? 🤔
 

TP2000

Well-Known Member
Well, gang, we made it to Labor Day. I hope everyone had a fabulous summer, and we now all have skin care regimens lined up through November to reverse some of the sun damage before all those Thanksgiving and Christmas photos.

As promised, here is the Summer Means Fun, Fun, Fun Box Office Update & Data Dump for the Walt Disney Company. The Company's five flagship studios released six major mega-budget movies so far this year. The Company's two smaller niche studios have released three small-budget movies so far this year.

As of Labor Day, The Walt Disney Company has now lost a combined $683 Million on their nine films in 2023.

A total loss of $604 Million from their six tentpole films, and a total loss of $79 Million from their three niche studio films.

Summer Means Fun Tentpole Status.jpg


Summer Means Fun Indies Data.jpg


And now to help cheer up the Sharp Pencil Boys in Burbank who are crying into their hamburger buns this weekend, comes this musical word from Jan & Dean...

 
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Disney Irish

Premium Member

Sirwalterraleigh

Premium Member
The Eras tour itself, which the concert movie is about, made $1B in ticket sales alone.


So yeah I think $500M is doable, Swifties come out.....
Meh…tad different when it’s a screen?! But we’ll see. She’s one of the few things I’d be thinking “bet the over” on these days
 

TP2000

Well-Known Member
And here is how those numbers look in finer detail. Using the traditional box office assumption that a studio takes 60% of the profit from domestic ticket sales, and 40% of the profit from overseas ticket sales. Also working under the assumption that a movie's marketing budget is generally half of its production budget, but in some cases I lowballed that marketing budget because the production budgets for all of Disney's films are so horribly bloated now that I don't think it's fair to assume they spent that much on marketing. You can only buy so many commercials and bus signs, after all.

The lone exception to that lowball marketing figure is The Little Mermaid, as it was reported by multiple reputable industry sources (Variety, etc.) that Disney spent $140 Million on marketing for that movie. And when we think back to last May with all the Mermaid commercials and PR, that makes sense. Disney really thought Mermaid was going to be another Billion Dollar Blockbuster remake for them, and apparently spent $140 Million on marketing. Oops.

After the past 10 days of the re-released Sing Along version that brought in less than $400,000 in profit for the studio, The Little Mermaid is currently sitting at a loss of $106 Million from its total global box office.

Anyways, here's how those numbers go based on the charts above, all numbers are in Millions...

Ant Man: $200 Production $100 Marketing, Box Office $129 USA, $100 Foreign, $229 B.O. Take = $71 Million Loss
Guardians:
$250 Production $100 Marketing, Box Office $215 USA, $194 Foreign, $409 B.O. Take = $59 Million Profit
Mermaid:
$250 Production $140 Marketing, Box Office $179 USA, $105 Foreign, $284 B.O. Take = $106 Million Loss
Elemental:
$200 Production $100 Marketing, Box Office $92 USA, $130 Foreign, $222 B.O. Take = $78 Million Loss
Indy 5:
$300 Production $125 Marketing, Box Office $105 USA, $79 Foreign, $184 B.O. Take = $241 Million Loss
Haunted Mansion:
$157 Production, $63 Marketing, Box Office $39 USA $14 Foreign, $53 B.O. Take = $167 Million Loss

Total loss from those six mega-budget tentpole films is $604 Million.

Next up this November... Walt Disney Animation's Wish and Marvel Studios The Marvels.
 

Disney Irish

Premium Member
Meh…tad different when it’s a screen?! But we’ll see. She’s one of the few things I’d be thinking “bet the over” on these days
MJs final "This is It" docu-concert film, made $252M, so concert films have the potential to make big bucks at the theaters.

Not to insult any MJ fans, but Taylor is a bigger draw at this point then MJ was in his final days. So I won't say a specific number, just that $500M is doable. So yeah I wouldn't bet against her.
 

celluloid

Well-Known Member
MJs final "This is It" docu-concert film, made $252M, so concert films have the potential to make big bucks at the theaters.

Not to insult any MJ fans, but Taylor is a bigger draw at this point then MJ was in his final days. So I won't say a specific number, just that $500M is doable. So yeah I wouldn't bet against her.

The guy died in June. There is a reason it was his final. There was morbid curiosity that had the concert film doing way better than it likely would have otherwise and fans knew they were never going to see. Maybe you are too young to remember that detail but that played a huge factor. Captain EO even made a return for Disney to cheaply exploit.
 

TP2000

Well-Known Member
And here is how those numbers stack up for their three small-budget (relatively speaking) movies from Disney's niche studios Searchlight Pictures and 20th Century Studios. Using the same financial strategy, none of these three films made a profit at the Box Office.

The most glaring example is Chevalier, and I really tried to lowball it's Marketing budget to help. I vaguely remember seeing commercials for this movie, but it seems to have disappeared without a trace in the cultural zeitgeist. Did anyone see it?

All numbers are in Millions, except where noted because the box office was so darn low in the tens of thousands.

The Boogeyman: $35 Production, $17 Marketing, Box Office $26 USA, $16 Foreign, B.O. Take $42 = $10 Million Loss
Chevalier:
$46 Production, $15 Marketing, Box Office $2.1 USA, $120,000 Foreign, B.O. Take $2.2 = $59 Million Loss
Theater Camp:
$8 Production, $4 Marketing, Box Office $2.2 USA, $71,000 Foreign, B.O. Take $2.3 = 10 Million Loss

20th Century lost $10 Million, and Searchlight lost $69 Million, for a combined 2023 loss so far of $79 Million.

Next up from 20th Century this year, A Haunting In Venice coming out next week, and The Bikeriders this December.

Next up from Searchlight this year, Next Goal Wins in November, and Magazine Dreams this December.
 

Sirwalterraleigh

Premium Member
MJs final "This is It" docu-concert film, made $252M, so concert films have the potential to make big bucks at the theaters.

Not to insult any MJ fans, but Taylor is a bigger draw at this point then MJ was in his final days. So I won't say a specific number, just that $500M is doable. So yeah I wouldn't bet against her.
She certainly is a bigger draw on a hot ticket

Wonder why so many saw Jacko then? A few decades of nostalgia is strong

Kinda like if you were made during cultural flashpoint times - like certain movie franchises - the appeal endured?
Don’t even mess with it
 

TP2000

Well-Known Member
Honestly…we saw it and I almost forgot about it…

That box office gross is a pretty ugly writedown. Not as much as Indy…but pretty awful

I read an article that said this Haunted Mansion movie was made by a guy who used to be a ride operator at DCA twenty years ago. He worked on Grizzly River Run. That's kind of neat, but you have to wonder what his current future is with Disney after his movie flopped and lost over $150 Million for the company. :oops:
 

Disney Irish

Premium Member
The guy died in June. There is a reason it was his final. There was morbid curiosity that had the concert film doing way better than it likely would have otherwise and fans knew they were never going to see. Maybe you are too young to remember that detail but that played a huge factor. Captain EO even made a return for Disney to cheaply exploit.
Um, I'm quite a bit older than the average Swiftie, not that I claim to be one. So I remember MJ, when he died, and saw This is It in theaters, and went on Captain EO in the 80s.

My point was and still is Taylor is a bigger draw now than MJ was when he died.
 

celluloid

Well-Known Member
Um, I'm quite a bit older than the average Swiftie, not that I claim to be one. So I remember MJ, when he died, and saw This is It in theaters, and went on Captain EO in the 80s.

My point was and still is Taylor is a bigger draw now than MJ was when he died.
The point was specifically to your hypothesis, which we know for films box office numbers is not too great with predictions. You predicted that Ninja Turtles would fall out of theaters weeks ago and HM would see a Pre-Halloween jump.

I am sure the Taylor film would do well, but there is a reason MJ did as good as it did. That concert movie would not have done nearly as well if he was living through that tour and millions would know they were going to see him live and he would be alive to be in pop culture for years after.
 

Sirwalterraleigh

Premium Member
The guy died in June. There is a reason it was his final. There was morbid curiosity that had the concert film doing way better than it likely would have otherwise and fans knew they were never going to see. Maybe you are too young to remember that detail but that played a huge factor. Captain EO even made a return for Disney to cheaply exploit.
I have to admit…we saw the cirque show about 4 years ago and it was both creepy and awesome at the same time.

Sometimes if you hate the “artist”…you can appreciate the “art” more

Not to go all “stamps”…but…
This in particular…is amazing:
 

Disney Irish

Premium Member
The point was specifically to your hypothesis, which we know for films box office numbers is not too great with predictions. You predicted that Ninja Turtles would fall out of theaters weeks ago and HM would see a Pre-Halloween jump.
Turtles has fallen off, never claimed it would fall out of theaters completely.

Also Halloween is not here yet, and HM is still in theaters on Labor Day.

I am sure the Taylor film would do well, but there is a reason MJ did as good as it did. That concert movie would not have done nearly as well if he was living through that tour and millions would know they were going to see him live and he would be alive to be in pop culture for years after.
I was just using the MJ docu-concert film as an example of a concern film that did well in theaters, never stated a reason why it did well, just that it did well. You can't say how well it would have done had he stayed alive and released a concert film in theaters.

Anyways, the point is I won't be surprised if the Era tour concert movies does very well at theaters.
 

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