And here is how those numbers look in finer detail. Using the traditional box office assumption that a studio takes 60% of the profit from domestic ticket sales, and 40% of the profit from overseas ticket sales. Also working under the assumption that a movie's marketing budget is generally half of its production budget, but in some cases I lowballed that marketing budget because the production budgets for all of Disney's films are so horribly bloated now that I don't think it's fair to assume they spent that much on marketing. You can only buy so many commercials and bus signs, after all.
The lone exception to that lowball marketing figure is The Little Mermaid, as it was reported by multiple reputable industry sources (Variety, etc.) that Disney spent $140 Million on marketing for that movie. And when we think back to last May with all the Mermaid commercials and PR, that makes sense. Disney really thought Mermaid was going to be another Billion Dollar Blockbuster remake for them, and apparently spent $140 Million on marketing. Oops.
After the past 10 days of the re-released Sing Along version that brought in less than $400,000 in profit for the studio, The Little Mermaid is currently sitting at a loss of $106 Million from its total global box office.
Anyways, here's how those numbers go based on the charts above, all numbers are in Millions...
Ant Man: $200 Production $100 Marketing, Box Office $129 USA, $100 Foreign, $229 B.O. Take = $71 Million Loss
Guardians: $250 Production $100 Marketing, Box Office $215 USA, $194 Foreign, $409 B.O. Take = $59 Million Profit
Mermaid: $250 Production $140 Marketing, Box Office $179 USA, $105 Foreign, $284 B.O. Take = $106 Million Loss
Elemental: $200 Production $100 Marketing, Box Office $92 USA, $130 Foreign, $222 B.O. Take = $78 Million Loss
Indy 5: $300 Production $125 Marketing, Box Office $105 USA, $79 Foreign, $184 B.O. Take = $241 Million Loss
Haunted Mansion: $157 Production, $63 Marketing, Box Office $39 USA $14 Foreign, $53 B.O. Take = $167 Million Loss
Total loss from those six mega-budget tentpole films is $604 Million.
Next up this November... Walt Disney Animation's Wish and Marvel Studios The Marvels.