If Disney wanted to know how all guests felt about their vacation experience they wouldn't have ended the survey when you said you had visited other WDW related websites. I think they cherry pick for a certain type of responders. I've had the same experience so, I too answered no to the question on my most recent survey.
The DVC events are not the same thing. After Hours is basically keeping the park open another few hours. DVC is more like a corporate party with "rare" characters, special fireworks, and only Fantasyland and Tomorrowland are open. The later holds more value to me, and if they were to add buffet stations and banquet bars and make it $199 I'd think it would be immensely popular even within this site.
I didn't list any hypotheticals. I listed the words and choices of an actual survey. A response to "what did you like least" OR "what did you not like" typed by the person who attended would have the exact same answer. Wouldn't they? How would the response be different?
(@monothingie here's one more)
No - it is how the question is framed. 'What did you like least' presumes they still liked whatever was least satisfying (ie an existing positive reaction), whereas 'what did you not like' presumes an existing negative reaction. ETA: but asking what you did not like provides balance to the question 'what did you like'.
So either way is presuming something, but your take is that they should presume an existing negative? Do you think the answer to the question would be the same either way?
It's not that they should presume an existing negative - they should provide equal options for positive and negative, it's fine to ask both - what did you like?, and then ask, what didn't you like? (sometimes a survey will say, 'if any'). Overall, the questions should be phrased in a neutral manner. Skewing the question positive or negative prompts the respondent to give a positive or negative response.
Would it have prompted a different answer if the survey was worded "what did you not like" vs "what did you like least"?
Yes - this is what I was trying to explain. Asking a respondent 'what they did not like' is valid if they have also asked what they did like. Asking the question, 'what did you like least?' is prompting the respondent to answer or describe a negative experience in a positive light....'liked least' is like saying it's your least favorite - you still liked it.
It is fine to make that assumption if you are not a market researcher
. If a market researcher wants to produce a valid survey, they will try to eliminate positive and negative bias.
I agree. The problem is, as you also stated, either way that you pose the question you are assuming something. The question in itself is impossible to be phrased in a completely neutral way.It is fine to make that assumption if you are not a market researcher
Yes I suspect that this is a problem for them, based on what I have seen of their surveys.
So let me ask it this way, Do you believe that Disney only wants positive feedback? That they do not want to accurately gage what their customers like or dislike? That the feedback does not influence their decisions?
Read this after I posted my comment above.
Not only positive - it depends on the objective, which may not necessarily be obvious from the survey questions. (ETA: If customer satisfaction survey, then yes, they want mainly positive feedback ie confirmation bias)
We are at home now" the trip went great even with the insane crowd level. I'll have to do alittle trip report. Learned a lot of new tricks with the magic bands.
