I get that. I don't think it's something that everyone is going to do or even have interest in on their vacation. (side note- price for me would be $89 with the AP discount. So depending on how cheap of a flight I can find it may be a fun and once in a lifetime thing to do with a few of my girlfriends). Here's a list of my idea of the "types of visitors" that I think Disney is targeting with this-
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Adults who think they would enjoy an (almost) stroller free park.
Florida Residents.
Orlando vacationers who are staying offsite bc they go to Orlando for all of the tourist stuff, not just the Mouse.
Universal travelers who may decide to head to MK for one night because of this unique event.
Anyone else who fits in the 1 day ticket category.
Families staying onsite who like the idea of walk on attractions.
Families or Adults only on a 2-4 night stay onsite who want to maximize their time at the parks.
Families or Adult only parties who just want to experience something "different" at MK.
I do not think Disney's intention with this is to appeal to everyone. It should appeal to enough for it to be a success though.