Disney After Hours Event

cslafferty

Well-Known Member
I'm surprised they are doing this instead of just charging for FastPass+
Maybe that's the grand plan: Instead of announcing a charge for FP+ and p***ing everyone off, they announce this ridiculously expensive up charge and make people feel like they are getting rid of free EMH, and then say "Ok, we'll scrap that idea, but we're going to start charging for FP+," and everyone will think that's a better alternative.
 

ParentsOf4

Well-Known Member
I thought some might enjoy the following description of the Magic Kingdom's "E-Ride Nights", which ran from around 1997 to 2004.

Check out the price:

E-Ride Nights are an exclusive "private party" in the Magic Kingdom for a limited number of Walt Disney World Resort Guests with Multi-Day Passes.

During an E-Ride Night, some of the most popular attractions are open to ride as often as you like including Space Mountain, Splash Mountain, Big Thunder Mountain Railroad, Buzz Lightyear's Space Ranger Spin, The Haunted Mansion, The Many Adventures of Winnie the Pooh, Mickey's PhilharMagic & Peter Pan's Flight. Of course, selected gift shops and food/beverage establishments are open as well.

What you do.... Purchase a ticket at Guest Services at your resort. Exchange your ticket for a E-Nights wristband at any of the following Magic Kingdom locations any time after 4pm on the day of the E-Ride Night: City Hall, Tomorrowland Arcade and Splashdown Photo.

The E-Ride Night runs for 3 hours after scheduled closing of the Magic Kingdom. Only guests with E-Ride Night wrist bands will be allowed in the park at this time.

Adults: $12.00 + tax
Children 3 to 9: $10.00 + tax


Tickets are available at the Guest Services Desk at any Disney Resort on a first-come, first-served basis. You MUST show Disney Resort ID and Multi-Day ticket (Length of Stay, All-In-One Hopper, Park-Hopper, Seasonal Pass, Annual Pass and Premium Annual) at time of purchase. Disney says that tickets are limited and it is advisable to purchase early.

Tickets to the E-Ride Night must be used in conjunction with a same day Multi-Day Ticket admission to any Disney Theme Park. Disney Resort Guests, Hotel Plaza Blvd. Guests, Swan, Dolphin and Shades of Green Guests with multi-day passes are eligible to purchase E-Ride Night tickets.​

In order to increase hotel occupancy, which was an abysmal (for Disney) 77% in 2004, these were turned into Extra Magic Hours (EMH). Coupled with Disney's Magical Express (DME), it worked. By 2007, WDW hotel occupancy was up to 89%.

The $12 price is revealing. Adjusted for inflation and including the 'free' ice cream, it probably will cost Disney less than $20 per Guest to operate Disney After Hours.

Of course, Disney's published price for Disney After Hours is $149, excluding tax. :jawdrop:

Even I'm impressed by that operating margin. :D
 
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MuteSuperstar

Well-Known Member
So if the proposed price is correct, what we are looking at is roughly 600 dollars for a family of 4 to get 3 hours of semi-exclusive park time, with some attractions and food venues and surely other stuff not operating. With the usual reply of "if you don't like it don't do it" aside (which I agree with, but that's not the point), how can anyone defend this?

The proposed morning one is even more comical, with a whopping 3 attractions open.
 
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surfsupdon

Well-Known Member
Haha, so from 12 bucks to 150 in a little over a decade. "Impressed" is one word for it. :mad:

Now Disney can in essence say that the exclusive perk of EMH for Resort Guests is valued at 149/person per night....so therefore Disney can raise its resort rates and charge resort fees because the value of EMH is now so high.

That's scary.

Kind of like how Universal says ExpressPass is an 89/person value per night, already built into your hotel room rate.
 

RonnieHare

Member
THE BLAME LIES ON ONE MAN - I have no idea why he is being let off or excused. Disgrace. Bob 'CORPORATE GREED' IGER.

bob-iger.jpg
 

WDW1974

Well-Known Member
Once again, that's a rumor. I've said over and over again I think the resort fee would be a terrible idea, but they haven't actually done it yet. People have this nasty habit of taking every negative thing that comes up in a survey and getting all outraged like it's officially announced and effective immediately. I once took a survey that asked me about my dining experience at Casey's.and whether I was satisfied with the amount of "healthy offerings" on the menu. That doesn't mean they're going to replace the pulled pork hot dog with a chef's salad any time soon.

Um, let's start at the bottom. A chef's salad would not really be a healthier offering than a hot dog ... you know meats and cheeses and egg and dressing and all.

More importantly, Disney surveys based on things it wants to, and usually already has decided to, do. Surge pricing is simply a recent example. But 'Guest Research' has been used to justify almost every Guest Screwing that Iger and Co. have undertaken. You do know Guests didn't want separate lunch and dinner menus at restaurants with less expensive options at lunch, right? And they didn't want the parks to stay open later? And they wanted no parades at any park other than the MK?

Look, you can wait and see all you want. I'm not doing that because I have a fundamental understanding of how Disney operates in the 21st century.

Don't be so condescending. Those of us who still enjoy WDW aren't ignorant to the fact that prices are increasing and the experience is changing. We see those things and still make the determination that we want to spend our time and money there with full information. I've never felt like I've been given less. I'm comfortable with the current prices. I enjoy planning my trips and don't consider it a chore. You disagree. Bully for you. Your opinion that the value proposition has decreased is just that, an opinion.

I like being condescending. It gives people on the Tweeter something to talk about. I'd say many of today's WDW Guests ARE ignorant to many things and are others are either addicts or BRAND advocates. I was in a fast food outlet this afternoon 200 miles south of WDW. I heard what looked like a 70-something mother and her 30-something daughter talking about how disappointed they were at WDW last week and don't intend to return for the foreseeable future. Points brought up were ridiculous prices for food, how overrated Be Our Guest was, how there were not enough workers to handle the crowds and how empty what they referred to as "MGM" was. I didn't say a word. Just listened. ... Just like two weeks ago at my library where an 11-year-old was being tutored by a local math teacher and the subject of Spring Break came up. The girl wanted to go Disney World because she liked ''How I feel special at the (Disney) hotel" but her parents, in a very affluent community didn't want to take her this year because ''they say the prices are too high." These are average people not being surveyed and not engaging in a conversation with someone (like me). Yes, I think WDW is largely a terrible value and I can't, in good conscious, recommend it any longer unless I know the people going are getting a substantial discount on their trip (that doesn't mean the typical 30% off increased rack rate that is offered 10 months a year).

That means staying off-property, eating very little Disney food and maybe even getting walked into the parks for 2-3 days for free by CMs. Then maybe I'd say go ...

I'm not looking to convince you of anything. I KNOW WDW is largely a very lousy vacation value in 2016 and versus other theme park destinations and simply holding it up against what it once offered for far less $$$. I have an exceptionally hard time justifying going when I pay almost nothing compared to most people.
 

No Name

Well-Known Member
We have seen this before.

Over a decade ago, before EMH, Disney offered something very similar, less the ice cream.

Of course, the cost of that offering was about $15, so I fail to see where the "value" lies in Disney's latest offering.

Unless it's REALLY good ice cream. ;)

Well, I don't really see the value in any of Disney's upcharge events. Except maybe MNSSHP. But some people are willing to buy into those other events, and so I'm sure the demand will be there for this one. And even if only 7% of people would pay (as the survey on this site indicates), then that's your 3,000 guests right there. It doesn't need to appeal to everyone.

So here's how I see it potentially being valuable for others. What if you're limited on your number of vacation days? You still want two days in the MK, but want to keep the whole trip to 4 days? Then, for one day, you could do Animal Kingdom from morning to 7 (or close) and arrive at the Magic Kingdom. From 7 to 1 or 2 in the morning, including three hours of low crowds, I have no doubt that you could do everything at least once, some things constantly if you'd like. Plus, it saves one night of hotel costs, which may be even more than the cost of the event. Sure, it would be quite a tiring day, but if you're up to it, you could actually save money in the end! While that's a very specific scenario I gave, I'm sure there are similar situations where people would be inclined to hand over $149 a person.

I don't see this as an event for young or large families. Young children would likely become tired and cranky, and drag down the rest of the family to the point where it's not worth the money spent. Large families wouldn't fit on the rides. Lol just kidding, no, I meant large as in number of people, because not only would the cost add up, but having a lot of people also usually slows the group down, and a regular day might be better for that pace.

But for one or two people? It's not a bad idea. I think this event will appeal to enough visitors that it'll be a success. And I think it'll get good reviews. I guess we shall see.
 

Baloo62

Well-Known Member
In all seriousness, I think there are already signs that visitors are starting to cut corners at Disney. We were there last week (March 12-19) and even though the parks were busy, several normally-popular restaurants were the emptiest I've ever seen. The first was Crystal Palace. Our meal was at 12:30 and we left around 1:45....prime lunch period. I swear half of the tables stayed empty the entire time. I was shocked. Normally you can hardly move around to get your food. They didn't even bother with the parade. Another was Be Our Guest. We had 7:30 dinner reservations and I would estimate occupancy at about 60% when you factor in all three rooms. Yet another example was dinner at Sci-Fi at 7:20. A third of the cars stayed empty. At World of Disney, the store was crowded but almost no wait at check-out...and this was on two separate nights. Lots of browsing - not so much buying. Looks like people may already be cutting back on other spending just to afford the tickets and rooms. Do that many "money is no object" people really go to theme parks and deal with the Hoi Polloi? Seems like there are too many secluded beaches, exotic islands and exclusive ski resorts to get excited about Stitch's Great Escape or Goofy's Barnstormer. I think most of the people willing to pay for all of these up-charges do not, in fact, have money to burn. They will simply cut back in other ways (food, shopping) to offset the additional costs. Am I missing something?
 
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GoofGoof

Premium Member
I like being condescending. It gives people on the Tweeter something to talk about. I'd say many of today's WDW Guests ARE ignorant to many things and are others are either addicts or BRAND advocates. I was in a fast food outlet this afternoon 200 miles south of WDW. I heard what looked like a 70-something mother and her 30-something daughter talking about how disappointed they were at WDW last week and don't intend to return for the foreseeable future. Points brought up were ridiculous prices for food, how overrated Be Our Guest was, how there were not enough workers to handle the crowds and how empty what they referred to as "MGM" was. I didn't say a word. Just listened. ... Just like two weeks ago at my library where an 11-year-old was being tutored by a local math teacher and the subject of Spring Break came up. The girl wanted to go Disney World because she liked ''How I feel special at the (Disney) hotel" but her parents, in a very affluent community didn't want to take her this year because ''they say the prices are too high." These are average people not being surveyed and not engaging in a conversation with someone (like me). Yes, I think WDW is largely a terrible value and I can't, in good conscious, recommend it any longer unless I know the people going are getting a substantial discount on their trip (that doesn't mean the typical 30% off increased rack rate that is offered 10 months a year).

That means staying off-property, eating very little Disney food and maybe even getting walked into the parks for 2-3 days for free by CMs. Then maybe I'd say go ...

I'm not looking to convince you of anything. I KNOW WDW is largely a very lousy vacation value in 2016 and versus other theme park destinations and simply holding it up against what it once offered for far less $$$. I have an exceptionally hard time justifying going when I pay almost nothing compared to most people.
I generally agree with everything you are saying here. If I were in your situation I would be less likely to go back too. I had a long break between trips before I had kids and that was 10+ years ago. It wasn't necessarily just because of issues with the parks or prices but mostly because there were a lot of other things I wanted to do. I go now mainly because I like spending time in the parks with my kids. They still believe in the magic. They don't notice the issues, especially the price increases ;). Maybe I'm still hooked a little on the pixie dust too,but I love seeing them experience some of the things that I did as a kid even though it's not all the same. I know things were better and I see the problems but we generally still enjoy ourselves. We also enjoy ourselves at places that are a lot better value. Just got back from a short spring break trip where we hit the Smithsonian air and space museum (which is free) and Busch Gardens which with discounts was about half the price of a 1 day ticket to WDW. MK is still superior th Busch Gardens IMHO, but I'm not sure it's twice as good.

Things like these upcharge events make little sense to me as a guest. I see why Disney would do it :greedy::greedy::greedy:
 

BrianV

Well-Known Member
Now Disney can in essence say that the exclusive perk of EMH for Resort Guests is valued at 149/person per night....so therefore Disney can raise its resort rates and charge resort fees because the value of EMH is now so high.

That's scary.

Kind of like how Universal says ExpressPass is an 89/person value per night, already built into your hotel room rate.

That's exactly how this article explains it. By putting a monetary value on EMH, they can bill it as more valuable than it might otherwise have been perceived.

http://www.fool.com/investing/general/2016/03/26/disney-world-is-so-greedy-its-brilliant.aspx
 

GoofGoof

Premium Member
In all seriousness, I think there are already signs that visitors are starting to cut corners at Disney. We were there last week (March 12-19) and even though the parks were busy, several normally-popular restaurants were the emptiest I've ever seen. The first was Crystal Palace. Our meal was at 12:30 and we left around 1:45....prime lunch period. I swear half of the tables stayed empty the entire time. I was shocked. Normally you can hardly move around to get your food. They didn't even bother with the parade. Another was Be Our Guest. We had 7:30 dinner reservations and I would estimate occupancy at about 60% when you factor in all three rooms. Yet another example was dinner at Sci-Fi at 7:20. A third of the cars stayed empty. At World of Disney, the store was crowded but almost no wait at check-out...and this was on two separate nights. Lots of browsing - not so much buying. Looks like people may already be cutting back on other spending just to afford the tickets and rooms. Do that many "money is no object" people really go to theme parks and deal with the Hoi Polloi? Seems like there are too many secluded beaches, exotic islands and exclusive ski resorts to get excited about Stitch's Great Escape or Goofy's Barnstormer. I think most of the people willing to pay for all of these up-charges do not, in fact, have money to burn. They will simply cut back in other ways (food, shopping) to offset the additional costs. Am I missing something?
They don't have money to burn but they have credit cards:greedy::geek::confused: Nothing beats going into debt to finance a vacation;). There are plenty of people who can legitimately afford WDW that still go. Rich people still have kids. As prices go up the pool is definitely shrinking, but the once in a lifetime crowd will still go and spend big.

I don't doubt your observations but those restaurants are still mostly hard to get ADRs for (especially Be Our Guest). Maybe everyone is eating at Disney Springs now:cool:
 

Baloo62

Well-Known Member
I don't doubt your observations but those restaurants are still mostly hard to get ADRs for (especially Be Our Guest). Maybe everyone is eating at Disney Springs now:cool:
I actually think you may be right. Disney Springs was wall-to-wall both nights we went. After 40 years of going to WDW, I finally ate at Fulton's which was incredible. We received on point service from our excellent waiter, Tom (who even brought me the recipe for one of the appetizer spreads that I raved about), and we talked briefly about the restaurant closing. [sidebar...I was very saddened listening to him emotionally speak of he and other co-workers who have been there over 20 years losing their jobs :(] Our food was delicious and worthy of being served on linen tablecloths by waitstaff in formal dress. Conversely, we paid nearly twice as much (!!!!) for a completely underwhelming breakfast at 'Ohana (I'm 99% sure they served us powdered eggs. If not, they sure tasted like it). I failed to mention our first (and last) meal at Skipper Canteen (which was also half empty at 7:15)...$180 for crap. I was soooo disappointed as this was one of the meals I was really excited about. The Shu Mai were decent, but the rest? Certainly not the quality of cuisine normally consumed by the well-to-do, and definitely not worth that much of anyone else's hard-earned money. I'd rather just eat popcorn for dinner. From all of the empty tables, it appears the number of guests (of any income level) willing to say "Hey, let's go throw away $200 on the crap they serve at Tony's Town Square" is finally diminishing. I suspect all of these up-charges will drive the stake even deeper into the heart of Tony, Pooh and Beast.
 
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GoofGoof

Premium Member
I actually think you may be right. Disney Springs was wall-to-wall both nights we went. After 40 years of going to WDW, I finally ate at Fulton's which was incredible. We received on point service from our excellent waiter, Tom, (who even brought me the recipe for one of the appetizer spreads that I raved about) and we talked briefly about the restaurant closing. [sidebar...I was very saddened listening to him emotionally speak of he and other co-workers who have been there over 20 years losing their jobs :(] Our food was delicious and worthy of being served on linen tablecloths by waitstaff in formal dress. Conversely, we paid nearly twice as much (!!!!) for a completely underwhelming breakfast at 'Ohana (I'm 99% sure they served us powdered eggs. If not, they sure tasted like it). I failed to mention our first (and last) meal at Skipper Canteen (which was also half empty at 7:15)...$180 for crap. I was soooo disappointed as this was one of the meals I was really excited about. The Shu Mai were decent, but the rest? Certainly not the quality of cuisine normally consumed by the well-to-do, and definitely not worth that much of anyone's hard-earned money. I'd rather just eat popcorn for dinner. From all of the empty tables, it appears the number of guests (of any income level) willing to say "Hey, let's go throw away $200 on the crap they serve at Tony's Town Square" is finally diminishing. I suspect all of these up-charges will drive the stake even deeper into the heart of Tony, Pooh and Beast.
It could be a trend. It wasn't that way when I was there in August. We still had a hard time getting a table at a few of the places you mentioned, but really only the Boat House was newly open at Disney Springs so it may be that crowds are flocking there now that more is opening up. We did eat at Raglan Road and it was quite packed. I really like what they are doing with Disney Springs and with 3rd party vendors mostly in charge the quality can and should remain high. Based on news dropped in Spirit's other thread they are going to be cutting back even more on quality and portions at Disney run restaurants.
 

LilWalt

Active Member
The answer to this question may be some where in the 27 pages but I have not and probably won't read all 27 pages.

Is this going to replace EMH completely? Or is this a trial run to see if people are really going to pay for this and then make a decision?

I love WDW as much as anyone but I am not going to pay an extra $450 for my family to have 3 hours of park time.
 

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