It seems like all the stores in all the parks are now going to sell the exact same things. If they already didn't. I've never been the hugest villain fan but I liked looking through the store because it had different stuff. And that was probably the only store on the property to sell those specific items.
It's a shame that uniqueness of merchandise is pretty much over. I said this after my trip a year ago. Every store sold the same thing. It used to be when I was growing up that my parents would tell me to remember where I saw what I wanted souvenier wise because we'd have to come back later to get it.
Seeing the exact same things everywhere actually made me less inclined to spend money. I had no interest in buying and got so sick of seeing the exact same things, even in DTD. As for the Vinylmation, they're cute, but I'd never waste my money on something that gave me a 'chance' to get the one I wanted. I'm sure there are many people who buy and get multiples of ones that they'd never buy otherwise.
That being said, I've never understood the pin craze either. In this economy aren't there better ways to spend money besides pins and Vinylmations? At least shirts and hats can be worn. Stuffed animals are friends for years for kids. But pins and Vinylmation? I suspect five years from now, Disney will be clearancing these and redoing the stores because interest has waned, like Beanie Babies and Webkinz before them.