Like this post a billion trillion times. YES! That is what should have happened. Ah, what should have been...
Sadly in this day and age, a flashy title is more important than an actually good concept. Harry Potter again is to blame. I know nothing about Harry Potter, the theme park attractions, or the movies, yet I have some interest in finding out what its all about. Avatar is known, at least for now, to the people. Half of the advertising is done, just with the name. Beastly Kingdom... what's that?!?!? Sure we know, but as has been said and ignored on these forums continuously, fans like us make up 0.00000001% of the Disney guest base. (and I might be over stating it!)
We would get very excited for it, but like Rivers of Light... I am jazzed, can't wait. Much bigger in my opinion that the Frozeway stuff... but in the end, the Frozeway stuff will draw far more crowds than Rivers of Light. And by crowds, I mean adding people to the overall resort, not dictating which park they will visit once they get here. (Or to put it another way, A Frozeway commercial will cause more people to pickup the phone and order tickets, than the Rivers of Light.)