When I first heard about phase 3 I was a little excited - maybe, I thought, that would actually involve beefing up the historical/Hollywood parts of DHS, the parts I love most! Removing the hat, giving some love to the Great Movie Ride, even naming the park "Hollywood Studios" all hinted that the Heydey-of-Hollywood side could see some love one day, but all this discussion makes it sound like Phase 3 is likely to be just another massive exercise in cynical IP mining.
It's a little discouraging to me. It's like the "First Law of Imagineering" should state, "All lands eventually become Fantasyland." Or maybe "All parks eventually become Universal Studios Florida."