First of all, books? Who uses those anymore to research information?
Secondly, a majority of the people who work for Disney actually moved to the area to work for them specifically because they grew up loving Disney. Just having them around guests gives Disney an advantage of free advertisement and knowledge. That statement right there proves that they give their 100%. So to be placed in that situation with their 100% dedication to their company then that same company slashes their hours, eliminates their jobs or gives them less than a $.50 raise over the course of 5 years shows is a smack in the face.
Thirdly, putting in an effort to make more money doesn't always work in companies. McDonalds in some areas pay $15/hr for untrain, educated or uneducated employees? Why? Because they value their workers. The legacy and history of Disney is all warm and fuzzy but it is no longer that way. only perceived that way to their guests. If you had actually worked for Disney longer than a year you would get a hard dose or reality and see what has become of it. It's easy to "assume" how things are being run but unless you've experienced it for yourself, you really don't have a clue.