It’s ironic you mention comic book stores closing because the decline of the MCU mirrors the decline of Marvel Comics.
“While
Marvel Studios makes bank at the box office,
Marvel comics are in a slump.” According to David Gabriel,
Marvel‘s VP of Sales, “diversity” is to blame.
“What we heard was that people didn’t want any more diversity,”
he said at Marvel’s retailer summit last week. “They didn’t want female characters out there.”
“I don’t know that that’s really true, but that’s what we saw in sales. We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against.”
That was in 2017 but Disney plowed ahead and made movies that followed the same path as the comics, and now are seeing the same results.
My favorite part of the article was the top response was “I don't mind black or female characters. But if you're going to do it, come up with something new. Replacing an old character with a new one and going out of your way to say "hey, so Iron Man is black and a girl now" doesn't work, it alienates the existing fans. And not because the new character is black and a girl, but simply because the character they love is Tony Stark. Iron Man is more than a suit of high tech armour.”
Sounds shockingly similar to what people say about the movies today. Disney doesn’t learn, they make what they want, not what the audience wants.