Captain Marvel 2: "The Marvels" -- Nov 10, 2023 Theatrical Release

[networkpro]

But on what shows would Miss Velani be hyping this movie on? The Tonight Show? Jimmy Kimmel? Stephen Colbert?

Almost no one in the USA is watching those shows anymore. Johnny Carson has been dead for decades. Letterman and Leno have been off the air for years and years now. Who still watches those shows? In a nation of 338 Million people?

Nielsen Ratings Week Ending October 14th, 2023

Fox News Gutfeld! = 2,062,000 or 0.6% of the US population
CBS The Late Show with Stephen Colbert = 1,984,000 or 0.6% of the US population
ABC Jimmy Kimmel Live! = 1,652,000 or 0.5% of the US population
NBC The Tonight Show with Jimmy Fallon = 1,329,000 or 0.4% of the US population

All of those four shows combined equal 2.1% of the total US population. Um... that's 2% of Americans, gang. A tiny amount.

Late-night talk show return pales while Gutfeld! snatches viewers - Washington Examiner

Fox News maintained its spot in first place in prime-time television yet again despite late-night talk shows returning. Per Nielsen's ratings, Gutfeld! in particular nabbed the most viewers last week at 2,062,000, leaving CBS's The Late Show with Stephen Colbert trailing behind with 1,984,000...

www.washingtonexaminer.com

Youtube of course!

 

[networkpro]

Personally, I hope it does well in spite of one of the actors seeking validation for her views of the world. She was a child actor, cut her some slack as most of them come out very weird at best getting trotted out to say something, look cute, then "back into the pen and be quiet".

 

[DKampy]

I just looked, and there are indeed some new articles and projections out there today. The Marvels is now tracking towards a projected opening weekend of only $75 Million domestically. Ouch.

'The Marvels' Box Office Projections Are Bad News For Marvel

The upcoming MCU sequel to Captain Marvel, titled The Marvels, is currently facing low box office projections ahead of its release.

www.screengeek.net

‘The Marvels’ Heading For $75M-$80M Opening; Roughly 50% Lower Than ‘Captain Marvel’ 3-Day – Early Box Office Look

Marvel Studios' The Marvels hit four-week lead tracking with a $75M-$80M, about 50% below the opening for 2019's 'Captain Marvel' movie starring Brie Larson.

deadline.com

"We’re told The Marvels is well below the top performing MCU titles among men under 35 and much closer to Ant-Man in the demo."

If The Marvels only does the same box office as Ant-Man '23, it will lose roughly $75 Million at the box office.

But if The Marvels only does 75% of the box office as Ant-Man '23, it will lose roughly $125 Million at the box office.

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I don’t think 75 million is the worse figure in the world especially for this time of year…. There is usually a couple of films that show their legs during the holidays as families are looking for activities to do together… people are way to reliant on Marvel of old… I think it will depend on word of mouth…earlier this year Antman had poor WOM and Guardians had great WOM and their box office reflects that

 

[Tha Realest]

I don’t think 75 million is the worse figure in the world especially for this time of year…. There is usually a couple of films that show their legs during the holidays as families are looking for activities to do together… people are way to reliant on Marvel of old… I think it will depend on word of mouth…earlier this year Antman had poor WOM and Guardians had great WOM and their box office reflects that

Disneys going to step on their own box office like two weeks later with WISH though

 

[Tha Realest]

Personally, I hope it does well in spite of one of the actors seeking validation for her views of the world. She was a child actor, cut her some slack as most of them come out very weird at best getting trotted out to say something, look cute, then "back into the pen and be quiet".

Which actor was seeking validation on this film?

 

[Disney Irish]

Disneys going to step on their own box office like two weeks later with WISH though

While there is some cross-over with older families, the PG-13 rating mean less likely for the younger family crowd that would be seeing Wish.

 

[MisterPenguin]

Disneys going to step on their own box office like two weeks later with WISH though

There's a dearth of family friendly tentpoles for the rest of the year until Christmas due to the strikes. Marvels, Wish, and Aquaman all benefit mightily.

 

[Disney Irish]

There's a dearth of family friendly tentpoles for the rest of the year until Christmas due to the strikes. Marvels, Wish, and Aquaman all benefit mightily.

And with all the drama surrounding DC and A2 in general I think that movie is going to bomb just like Flash.

 

[Vegas Disney Fan]

But on what shows would Miss Velani be hyping this movie on? The Tonight Show? Jimmy Kimmel? Stephen Colbert?

Almost no one in the USA is watching those shows anymore.

One of the million dollar questions…counting on the late night talk shows and morning news shows for advertising to the masses is largely a thing of the past.

Nope, I don't watch TV (just hockey games on ESPN+ and old shows streaming), and I don't go to the movies much. Guess I'm too out of the loop at this point, I don't think I've had any ads pop up on Facebook or Youtube. Guess I'm an outlier, which isn't great news for their presales either.

If you’re an outlier I am too because that describes me also. I’ve seen a few The Marvels ads on YouTube and a couple on Hulu though.

Disneys going to step on their own box office like two weeks later with WISH though

They seem to be pushing this much more aggressively, to my viewing algorithms at least, I’ve seen at least a dozen ads for Wish compared to 3 or 4 for The Marvels.

 

[TP2000]

I don’t think 75 million is the worse figure in the world especially for this time of year.

Unless you spent $225 Million-ish on the production budget and thus need to get to $600+ Million globally to break even.

In that financial scenario, an opening weekend of $75 Million domestically is not good news.

And it makes you question why they spent $225 Million on that movie in the first place. Who's in charge?

 

[TP2000]

One of the million dollar questions…counting on the late night talk shows and morning news shows for advertising to the masses is largely a thing of the past.

It's a marketing strategy circa 1985. And it's not going to work in 2023.

So who cares if the actors and actresses can't go on TV shows that less than 3% of Americans combined still watch any more?

They seem to be pushing this much more aggressively, to my viewing algorithms at least, I’ve seen at least a dozen ads for Wish compared to 3 or 4 for The Marvels.

I'm glad you said that. I've been getting non-stop YouTube ads for The Marvels for the past week, and now also Wish for the past 2 days. And I'm an older gentleman who never watches family YouTube shows, with an established algorithm full of European cuisine cooking shows, Winston Churchill war documentaries, and Naval warfare fan videos. With an occasional musical selection from Lesley Gore, The Supremes or Dusty Springfield.

My years of YouTube viewing establish clearly that I am not in the "Teenage Boys/College Guys" or "Young Suburban Family With Children" demographic that The Marvels and Wish would cater to. But suddenly, for the past week, Disney has been paying YouTube to market those two movies to me heavily. Maybe there's a young couple with Disney-fan children somewhere who are getting my Winston Churchill At War DVD Collection commercials and Lesley Gore recommendations instead?

 

[ABQ]

I'm glad you said that. I've been getting non-stop YouTube ads for The Marvels for the past week, and now also Wish for the past 2 days. And I'm an older gentleman who never watches family YouTube shows, with an established algorithm full of European cuisine cooking shows, Winston Churchill war documentaries, and Naval warfare fan videos. With an occasional musical selection from Lesley Gore, The Supremes or Dusty Springfield.

Thankfully my android TV app blocks all the You Tube ads, but I did see a Marvels and Wish ad on the boards during the Avs/Blackhawks game last night. Which was an ESPN broadcast, so no surprise really.

 

[Vegas Disney Fan]

Ad algorithms add a new level to advertising, there’s a lot of movies I never see a single ad for anymore, is that because they aren’t advertising or they just aren’t advertising to people with viewing habits like me?

 

[Disney Irish]

Ad algorithms add a new level to advertising, there’s a lot of movies I never see a single ad for anymore, is that because they aren’t advertising or they just aren’t advertising to people with viewing habits like me?

All comes down to targeted ads, your viewing habits drive the future ads you see.

 

[MisterPenguin]

Media Giant Marketing to Youth: Advertises plentifully on the most popular social media platform and popular youth content.

Boomers: How come I don't see ads for this thing?

 

[Jedijax719]

Interesting. TV ads are barely showing a glimpse of Monica Rambeau and not showing Kamala whatsoever!

 

[TP2000]

Interesting. TV ads are barely showing a glimpse of Monica Rambeau and not showing Kamala whatsoever!

I am shocked!

 

[Tha Realest]

Interesting. TV ads are barely showing a glimpse of Monica Rambeau and not showing Kamala whatsoever!

Hmm.

 

[Tha Realest]

I am shocked!

It’s of and dismaying that they aren’t giving equal time to all of the titular Marvels, but then again hardly anyone appears to have watch The Marvels so her absence in the marketing isn’t that surprising.

 

[DKampy]

but then again hardly anyone appears to have watch The Marvels

Bizarre… people are waiting till The Marvels is released to watch… come on give it a chance…