That's probably why the decision to bring RSR/Cars Land to the east is because it's a proven success. It's a specifically built attraction with very specific "show" and theme aspects. It would, I presume, be a much bigger risk spending that kind of money on an unknown, specialized ride than building something slightly more "generic" that could be re-imagined if necessary. I get your point, and it does makes sense, if I'm hearing you right.
You are. Thanks Beholder.
And that's with a proven commodity like Cars, not Avatar (which is still years away from its sequels seeing the light of day and didn't have anything near the merchandising impact that Cars had).
They're totally right to be cautious.