What you see there (popcorn buckets) is a tailoring of merch to try to target those customers because they know they have that demographic in their parks. Just like DL for years catered entertainment and merch offerings to keep their local AP base engaged and coming into the parks and renewing each year.I don’t know if that’s accurate. When I worked for a tourist railroad, many of our season passholders were the ones who would make the larger gift shop purchases.
The tourists would buy the cheap souvenirs like engineer hat, pins, train whistle. But the passholders would buy the model trains, the expensive books, dvd’s (yes we sold dvd’s back then! I’m old!) etc.
I don’t have the data Disney does, but I don’t think average family from New York is buying up all the limited edition popcorn buckets lol
Don’t forget about the cottage industry of live vloggers
Well yeah, if WDW could rebuild every resort as a deluxe resort and only sell $500 a night rooms they would do that too. That’s not reality though.
At least the vloggers I can maybe get some entertainment or info out of. Unlike the ebayers who if I want the figment popcorn bucket I need to sell my left kidney.
Locals and tourists are what parks and resorts needs to feed the Mouse. . Also some that have that money making mentality take full advantage. Locals lining up buying limited edition items, reselling online to many willing buyers. Some Brazilian tourists going to discount outlet malls in Orlando buying up merchandise in bulk and resell to many willing buyers in their country. Have you noticed the abundance of luggage stores in the tourist corridor?
But it does show that that the value/desire of different guest profiles is in fact different. Even if your money is all green.
Oh I agree. Locals and well any AP customer are extremely important in my opinion. They can pay for themselves in free advertising alone. They are usually extreme fans who completely support your business. When you start to lose those people, you also lose a very vocal cheering section for the parks. Just look what happened at Disneyland when the locked out APs when Galaxys edge opened.
And that's just the alligators!
Have to pay for bad decisions
The pricing mistake they made w AP for non residents was not making it “worth it” to come a 2nd time during a year. Stupid imo. Those are the guests you want. Booking a 2nd trip because of a perceived “value” & then it trickles down to resorts food souvenirs upcharges etc
It's those damn locals again.
I wonder if another aspect of the undesirables issue is that more frequent quests - like locals or out of state APs - have less of a need to buy things like G+ or ILL since they come more frequently. Missing out on Guardians or Avatar is a much bigger issue when it’s the trip of a lifetime or once every five years as opposed to “Ill come back next Tuesday and make that a priority”
Don't like the ones who go 3-4 times a week? That's ridiculous. If I could go 3-4 times a week year round , count me in. Some go 1x in their entire life or some go as their last dying wish.
I'm saying Disney doesn't like the 3-4 times a week AP holders.
