Originally, D+ was going to be for the niche family market. Then D+ blew through its four year projection in one month. Both Bobs were astounded that over half of the D+ subbers were households without children.
And so, they pivoted. D+ wasn't going to be a 2 quadrant streamer, but a 4 quadrant. So, they started to put more mature content on D+. Added a child lock. Decided to eventually merge D+ with Hulu rather than have them go after different markets.
This made them adjust their goal to be one of the big streamers after the streaming wars were over.
And those who were subbed to D+ were telling them in surveys that they wanted more "general audience" (i.e. 'adult') content.
So, D+ (along with the eventual Hulu merger) will be a 4 quadrant streamer.
Recommending them to double down on going back to being a niche market streamer is crazy.