This is my favorite example to talk to clients about. If you’re looking at your spreadsheet, and you’re just looking at numbers, moving something like a Pixar movie to Disney Plus might make sense. You might say, “Okay, there is value that we’re going to get from new subscribers coming in over a specific time period. We’re saving on marketing and printing costs and taking in between 85 percent and 100 percent of those signups, versus the 60 percent in theaters.”
That might make sense to you, but then you get pummeled by headlines that are like, “You are devaluing Pixar.” You have all these animators who are like, “Here’s why it’s important that we are in theaters at this time.” You have agents and other creatives who are saying, “Yeah, of course this is the issue. There is a whole reason we put stuff in theater sometimes. Obviously we’re trying to make money, but we sometimes make decisions not just based on finances and revenue.”