Lol.. you're denying this trend was happening?
"On average, movies tend to be released to the home around the same time that they leave the theaters (2012- 2017). However, if we look at the year-over-year trend, movies are, on average, released to home and removed from theaters more quickly. In 2012, the average theatrical run was 102 days and the home release window was 112 days. In 2017, the average theatrical run was 94 days and the home release window was 85 days."
It was such a topic that the Theatre owners commissioned the above study to try to warn off the trend... BEFORE the pandemic.
Then there is the front-loading that was being done with studio takes that also incentivizes the shorter runs. It's why people care less about the week to week dropoff anymore because films are expected to be the big bang in the first 1-3 weeks and after that is scraps or bonus points. 'word of mouth' doesn't build over weeks/months anymore.. films are in and out of theatres quick, and on streaming platforms even quicker than ever.
(from 2001!!) -
https://www.latimes.com/archives/la-xpm-2001-aug-12-mn-33359-story.html
And more recent pieces..
"“I think it’s pretty obvious every studio in town will shorten their own theatrical game depending on budget, genre and expectations,” Bock said. “Remember, most blockbuster films make the majority of their box office cash over the first two weekends. After that 10-day window studios will have to decide if the splits with the theaters are worth holding off their launch into the streaming/PVOD sectors.”"
A panel of box office experts weigh in on the future of Hollywood business after Paramount+.
observer.com
NEW YORK (AP) — In a sign of how the pandemic is remaking Hollywood traditions, AMC Theatres and Universal Studios on Tuesday announced an agreement to shorten the exclusive theatrical window to ju…
www.abc27.com
Come on.. don't be so obtuse. The theatrical run and the desire for DTC have been at odds completely independent of the pandemic. It just created a huge pot hole when theatres were dark completely. The issue predates the pandemic and its harder and harder for theatres to regain ground with the studios after after the pandemic concessions.