Emailing questionaires to annual passholders on both coasts was a way to keep the blogosphere speculating about Star Wars land, and to put the heat on the Anaheim City Council/OCTA regarding the street car project, which Disney desperately wants, third park or not. The Anaheim City Council has been given the impression that the streetcar is needed for the third gate, and yes indeed, the streetcar will provide access to the third gate.If they are still running "tests" to gauge Star Wars popularity then they are dumber than I thought. (Which is bad because my previous thought is their intelligence lay somewhere on the spectrum between a Kardashian and moldy sheet rock.)
By making it look like Burbank is looking at either Orlando or Anaheim for the streetcar project, they hope it will put some pressure on Anaheim to OK the streetcar project, which has costly add-ons for Disney which include expensive construction to hide the streetcar's electrical lines around DLR, and other concessions.
Remember how they pitted Longbeach against Anaheim? Similar strategy here, and same goal: they want infrastructure improvements.
It's a no-brainer that guests want a quality land, such as a StarWars land, at either coast.