El Grupo
Well-Known Member
You mean Secure until ala carte pricing comes into play, Variety just ran a poll stating that only 37.5 percent of households would voluntarily pay for ESPN's content.
Full article here
http://variety.com/2015/digital/new...els-people-would-actually-pay-for-1201520900/
Disney's production only model is in real danger under a ala carte pricing model.
Maybe I just missed it in the article, but I didn't see any mention of how much people would pay for the services as standalone products. I spent about 18 years in that industry working on both the television broadcast and channel distribution sides. IIRC, whenever discussions about unbundling services surfaced in the past, several channels with lower overall ratings made the cut as those that customers were most likely to buy. That was, at least, until a potential price was mentioned. Then, customer interest dropped severely in those networks.
ESPN, on the other hand, had a large dedicated base that would pay premium channel (e.g., HBO) rates to get the service with live sports programming.
There is a reason ESPN/Disney can demand the highest license fees of any basic networks, and it is not just because of their names or legacy in the cable industry.