Except when we quit taking them.
Case in point - we're getting APs for Universal this Friday with no plans to go back to Disney on the horizon unless their trajectory changes (so not for a good while, at least and by trajectory, for me, I'm not talking about politics). My son went to Disney multiple times a year for the first seven years of his life but even that last couple years before COVID, we were seriously* starting to sour on the experience. The way things are headed, he's not going to have any built-in loyalty for the brand the way I did growing up which is why I started taking him as soon as we felt it was safe to for his first pictures with Mickey, etc.
*by "seriously" I mean, having conversations about cutting back - not just me coming onto a site like this and griping about stuff. Now though, we've cut it off, completely with a wait-and-see attitude towards the future.