I agree with this, and Disney is right to worry. And by the way, anything I'm typing here are things that I am still thinking through, and have not arrived at any personal conclusions about in the least. So pardon some thinking "out loud" and as always, feel free to refer to my disclaimer in my signature if you disagree
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Though I do not even begin to pretend to know what the people inside the company think (and I also believe that you have a WHOLE lot more insight into that than most), I agree that taking "days away" from Disney is where this discussion is most valid. While I feel that there are some out there that believe that Universal is setting out to win the #1 share, it's just not realistic, so they want to maximize the time they "take" from Disney. I think once Universal added Potter, there was enough over there to lure people from Disney and those initial few days were probably lost, never to return to Disney. Heck, I even gave Uni a day this year (though for my family they're not getting that one again for quite a few more years). Still, those days now are probably lost to Disney forever. No matter what Disney does, Universal has improved themselves enough where on average 1-2 days are likely "lost" to Universal. There is likely a large segment of the population that are always going to make sure that they visit Universal. Aside from opening a 5th gate, even an entire new "land" in one of Disney's parks is not going to convince the average customer to give up a day at Universal to add it back to Disney. As you said, a person on a trip might have 10 days and a big portion of those are going to go to Disney, so a new land will be experienced once or twice in the standard days, Uni is still getting their days because there are enough rides and experiences at those parks to justify the time.
So, the battle is over people adding days beyond day 2 at Universal. Disney likely (and again speculation on my part) believes that
on average, the general population are not quite ready to give up more than that to Universal. Sure, there will be folks that do, just as there are folks that go to Orlando and spend the entire trip at Universal (and just like there are people that go and spend their entire trip at Disney). But on average, Disney probably knows that they've lost 2 days to Universal, and they are not getting those back. So, one of the things they decided to do was to try and maximize the profit received for the rest of those days. Make sure that for the time that folks spend on Disney property, their trip is as easy as possible, they are relaxed, having fun, and spending money. Now while quite a few disagree that this has happened with MM+, it
is the intent. To get people to spend more money when they are on property and tangentially improve their experience while they are there. Maximize the profit while guests are at the resort. I know people don't believe this, but based on a positive experience, I had an improved guest experience with my one test of MM+ that impacted my entire trip in a positive fashion. And looking at my credit card bills,
something sure got me all loose with the spending while I was there. I don't imply that was strictly MM+, but I also can't deny that the ease of use didn't have
any impact.
So, what will it take to get the average guest to start giving more than 2 days to Universal? That's the multi-billion dollar question. Will adding HP2.0? How many more additions are required before the average person decides they need more than one day at each Universal park? That's the game that Disney is playing here. While they have this time, can they maximize their profit from each guest while they have them, and when will they truly need to step in to try and block that extra time loss?
Personally, I still think they have time. Maybe I'm foolish to think this, and likely I am, but I feel that they've lost those first few days to Uni, but Uni has a LOT more to do in order to get the
average guest to invest more time. You've got to give it to them though, they sure are trying.
It is a dangerous game though that they are playing, and one that will likely continue to play itself out in the next 5, 10, 15, 25... years. Still, time, and market share,
IMO is still on Disney's side.