The whole purpose of the land and ride is to 'be a hero'.
The ride was designed solely to make 8 year olds feel like they're Spiderman- which in turn would satisfy the parents. It was intended to be an aspirational experience, which in turn would make it at least a touch more engaging then Midway Mania and Buzz, at least for the younger demographic. If it achieves that and sells decent merchandise at the gift shop, the ride will have achieved what the designers wanted it too.
It's worth stressing that Avengers Campus was not trying to be the 'Galaxy's Edge' of DCA. The designers took note of the many, many flaws both in Galaxy's Edge design, execution, and marketing- and they also noticed how Galaxy's Edge was a significant departure from the basic principles that make Disney parks successful.
Entertainment had also developed some really neat stuff for the land, many of which had to be modified to be 'covid safe'. It really is a shame that the land didn't get the chance to open under normal operating conditions. They had also found a way to do meet and greets in a 'safe' manner, so characters are planned to still be present in the land.
The word 'humble' is probably an apt description for the land and Disney's expectations for it.