WDWFigment
Well-Known Member
My biggest issue with it, now that I've had time to reread it and think more, is the oversimplification of the issues with Disney. And the fact that to follow Michael's train of thought, we all have to be more than just fans ... we have to be advocates for positive change.
Well, while I like positive change and advocate it (in my own Spirited way!:animwink ... I think when people are so out of touch with their product and its history and their fanbase etc, that in a capitalist economy they should be kicked out on their arses and replaced with those better capable of running WDW Co.
But I absolutely think you are wrong, Tom.
Disney does think that most of its fans are stupid, simple and easily placated and that selling citrus swirls (better than overrated Dole Whips to be sure!) or Orange Bird tees (80% that will wind up at Prop Control and outlets) or trotting out Ron 'I was Dreamfinder for maybe 11 months in ancient days and living in obscurity since until the fan community discovered me' Schneider at a fan event ... or putting out a line of merchandise with all the great stuff from WDW's four decades that no longer exists means they do NOT have to pay attention to the big stuff.
And I'm not talking just building major cutting edge attractions/areas like WWoHP. I'm speaking everything from letting the parks and infrastructure rot to making cutbacks to save money and let quality die a bit more to charging more and providing less.
No one (except publicity Merfie) is talking about RC DVC because the OB is back ... no one cares that WDW's food prices and selections and some of the most popular places just went up again because you can get a mediocre citrus dessert that was sold in the 70s and 80s.
And you are oversimplfying things if you believe that I think this is all about placating a dozen fanbois in the Twitverse. Since you know more about Social Media than I do (you probably do on many levels), you know that's not what it's about ... it's the message spreading.
Let's stop using 'conspiracy' ... I used it in a subject head of a thread I didn't expect to blow up as it did last summer and it isn't a word I'd use again. ... It also tends to try and take legitimacy away from the points I make regarding what TWDC is doing in social media by making it appear a group of evil MMC ear wearing twits are sitting around a table saying 'what is our next move to destroy the fan community/ BWAHH AHHHAHAA!'
It isn't, so let's move on ...
SEO is one of those wonderful newfangled Social Media metrics that I readily admit I don't understand enough to go back and forth with you. But I can guarantee you that the eyes of a NYT reader is more important than a Mommy Blogger from Ohio (who gets invited on free week-long trips with DH and DD11 and DS8 and DS3 to the product) because Disney owns those people.
You don't grow a business by simply targeting the same audience all over again ... the one you own.
McDonald's isn't trying to grow its business by selling Big Macs to 400-pounders because it owns them (and even some of us 175-pounders!) ... It is expanding offerings and trying to expand (successfully I might add) its business with other products and redesigned units ... hell, Apple earned a whole new audience when it created the iPad (those buys didn't all worship at the cult of Jobs, ya know?)
Disney gains little (or nothing at all) from focusing its social media efforts on fan lifestyle sites (they're preaching to the choirs just like all the folks who will be in church tomorrow for Easter or in temples for Passover).
You grow your business with new audiences and guests largely ... and you are going to get far more out of the NYT than a blog.
I have ... and am tired of repeating myself. You and I both know that a blogger who has never been treated special in his/her life when given free trips and gifts and invites to private parties and access to talk to execs, celebs and Imagineers is going to be like a 12-year-old who discovers naughty pics online for the first time.
For me to sit here and just take shots at the Ricky Brigantes Jim Hills, Lou Mongellos, Tom Corless', Jeff Langes, Adrienne-Vincent Phoenixs of the world etc is just a waste of time. I am not here to keep pointing out how the vast majority of online folks who own sites never have a bad thing to say about Disney and, if they do ... like Lutz and Yee ... they never get invited to anything!
Worse, I've had some of these lunatics attempt to come after me (even stalk my family) because they fail to understand that by putting themselves in the public eye that makes them open for criticism just like a REAL writer for say the NYT ... they don't get the fact that celebrity ... even 'online Disney fan community celebrity' comes with the fact people DO get to question them, their motives and the like.
That's more true now than ever. ... Again, I'll pay for a list of Disney's online invites to the Carsland opening and what is being given to each and every blogger/podcaster etc.
Again, I didn't use that word here, so can we leave it out?
But when D23 was formed it wasn't formed because Disney cared about the fans. It was because Bob Iger was furious that there was so much inside info and negative comments about the company and his leadership out there. That the fan community was controlling the message and not Disney's marketing machine. Hell, they wanted to put of business Tales From the Laughing Place (a publication created lovingly by one of their contractors) and replace it with a glossy ad for all that is TWDC ... sadly, they succeeded.
And if you don't want to engage in open communication with the fans then say it. Don't lie. Don't have twits like Blondie and Tommy tweeting inane crap about 'headed to EPCOT for lunch: should I do Lotus Blossum or Sunshine Seasons?' and acting (and that is what it is ... I have worked in PR and with PR pros much of my life) like they're one of you. They are not.
Don't mistake the ineptitude of the Celebration Place Social Media Cabal's work as meaning they aren't looking to control as much as possible. That IS part of their employment brief. They are there to influence as many in the fan community as they can.
The fact that some of them tweet with you or will smile and hand you an Orange Bird pin at a D23 event doesn't make them your friend.
It's PR ... and PR is known as BS ... or spin.
I'm not complaining abut steps in the right direction. I am complaining about people reading waaaay too much into small things and giving Disney all sorts of kudos while the place rots away in general. Get the Yeti fixed. Get the lights on the GF looking like the place isn't rundown. Get the monorails running right. Give us a new parade once a decade. Add an attraction worthy of the Disney name. Don't tell me that retro tees and retro desserts mean anything more than a feeble attempt by 'net savvy middle managers to improve their OWN bottom lines.
Oh, and I have seen some new merchandise in resorts ... BW comes to mind (didn't spend much time in the resorts this trip) ... but when I see it everywhere from All Star Music to Coronado to Saratoga to Poly etc than I'll give credit. Not yet.
Yes, but they're wasting a lot of energy on something insignificant and reading way too much into it.
You know what I'd say about the citrus swirl? One line in an observation thread: ''Nice to see the old citrus swirls back on the menu at STT.'' That's it.
And this is a fundamental difference with DL fans. They took away the only in DL and nowhere else on earth Fantasia ice cream about 7-8 years ago (really ed me off!), but the fan community out there was more concerned with DL rotting and DCA not being good enough and that was where their focus stayed.
And look what they have to show for themselves now ... I'd swap a citrus swirl for a non-ghetto Splash Mountain or a few new parades!
~Change is coming. BIG, SPIRITED change!~
Just as you use the term "Walmarting" for effect, I'm going to continue to refer to this social media issue as a "social media conspiracy" for effect. Well, not just for effect--because I truly believe it to be on par with a conspiracy theory. I know exactly what my term connotes, and I think it's appropriate.
SEO (search engine optimization) is not a term that (necessarily) pertains to social media. It primarily pertains to Google.
I'll give you an example: the New York Times publishes an online article on the Disney Fantasy. In one day, that could receive, let's say, 10,000-50,000 clicks depending upon where it's located on the site. Many of these will be disinterested clicks that just stumble upon the story as they peruse the website and have no intention of booking a cruise, ever. By contrast, few fan sites Disney invites will receive that many clicks in one day. However, many of these sites will have reviews that rank higher on Google than the NYT.
These reviews may only receive 2,000 clicks on day one, but they will have substantially more residual traffic thanks to their rank on Google. Moreover, their traffic is coming from a primed audience (who is more likely to book a cruise--someone doing a search on Google or a random reader of the NYT?). A primed audience isn't necessarily an audience that Disney has already captured. Just because someone searches for "Disney Cruise Ship" on Google or happens to listen to a Disney podcast doesn't mean that Disney already owns them (I listen to multiple Disney podcasts yet I've never taken a Disney cruise) in the same way McDonald's owns a patron that visits their restaurant everyday (for what it's worth, McDonald's has a STAGGERING social media budget, too).
At least a few of the people you mention by name (in the fan community) spend huge sums of money in the Disney theme parks annually. You say that taking shots at them is a waste of time, yet that's exactly what you're doing by mentioning them by name given the context of your comments. Not everything they do (or even most things!) that pertain to Disney are comped. You've mentioned before that you've never listened to a Disney podcast; so what is the basis for your statements that these people are 'whores' for Disney? Given the circumstances, isn't it entirely possible that these people are huge Disney fans and some people who are really passionate about Disney tend to focus on the positive? I mean the existence of this type of fan should be apparent to you based upon your encounters with your critics in these threads who think Disney can do no wrong.
I'm not saying that all of these podcasters/Disney internet celebrities truly think Disney can do no wrong, but given that you don't know them, aren't familiar with their work, and also the huge sums of personal money they spend on Disney, isn't it possible that they have the same sort of blinders on that some people here have on? Or even, to a lesser extent, that they are positive people and would rather focus on the positive aspects of Disney?
I guess my basic point here is that you seem (to me at least) to imply that there are some seriously nefarious motives on both sides of the aisle in the realm of Disney social media. I do not doubt that some people have such motives, and continue to give Disney positive coverage because they want "more free stuff." However, I think there are much more reasonable explanations, too.
As for the resort merchandise, I've seen it in recent months at every DVC & Deluxe resort I've visited, plus Fort Wilderness and Caribbean Beach. I can't recall if there was anything at Coronado Springs when we were there in December. We haven't visited the Values in a while, so I can't speak to those.
I never said there was anything wrong with it. I've noticed a trend over the last year or so to give some huge significance to the Orange Bird (who wasn't that significant when he was significant) and now an old dessert returns.
If people like them, great. I think the exuberance is a bit over the top when the resort is falling apart.
Look, I enjoyed the new menu at the Tomorrowland Terrace (I may have actually mentioned it before my trip observation thread was taken over by a non Norwegian troll!), but I simply mentioned it in passing and didn't decide it was a sign that Disney cares and that things are getting better.
The fact is things are getting better all over WDW on a micro level ... I could probably list 5-10 just off the top of my head ... BUT since the whole resort continues to tread water or head downward on the macro level, I find it hard to get excited about the smaller things.
And I have to ask you an honest question since you do blog and are part of (at least) one Disney site ... but are you looking to be part of the Disney Social Media machine? Seriously, would you in a heartbeat take a paycut and relocate to Orlando to be ... say the WDW photo expert dude for The Disney Parks Blog?
~Change is coming. BIG, SPIRITED change!~
Indianapolis is hardly my favorite city in the world, and I'd be lying if I said I haven't considered seeking employment in TWDC at some time in the future. I have a few friends who have gone to work in different divisions in Burbank and Glendale (as employees, not Cast Members) and they've liked it. That said, I'd have to be presented with a position offering comparable pay to what I presently make as an attorney, as well as great potential for upward mobility. So I guess that's neither a direct 'yes' or 'no' to your question.
Maybe I am hopelessly optimistic, but I think things are getting better rather than worse. Unlike others, I'm not about to give corner-cutting a pass because of the economy (how can you as prices and numbers continue to increase--the larger economy is irrelevant given that the "Disney economy" is doing well) and it does bother me that so many ill-conceived projects are being floated and advanced, but it does seem like there's more of a willingness to improve the resort. PLENTY is still wrong with WDW, but I don't think you can undo a decade-plus worth of damage overnight. It bothers me that budgets for NEEDED projects continue to be cut, but I think overall, steps are being made in the right direction. Again, perhaps that's me being overly optimistic. I don't think I'm a head-in-the-sand praise everything Disney does type person, but I also realize I'm not as overtly critical as some.
I read your observation threads and agree with a lot of what you say. As I've said before, I don't agree with the way you say it, but I do agree with the substance. I also think that sometimes you're grasping at straws or making some tenuous conclusions. But I appreciate your posts more than the inane ramblings of people arbitrarily proclaiming that a new sheriff is in town, without anything to back up their wild theories.