it's more the fear of chord cutters. ESPN has pleeeeenty of money. here's a chart from the WSJ in 2014 that shows how much cable subscribers pay for carrying rights:
as you can see, they're not struggling. what they are afraid of is people who will blow off cable subscriptions for other web-based alternatives (sling TV, apple's eventual model, etc.) in my opinion, skipper is waking up to see that most people CAN live without ESPN, even sports fans. let's face it: outside of monday night football, what do you really want ESPN for, especially if you have to pay extra for it? every cable network has a sports highlight show. the talking head shows? olbermann was the only one worth watching, and now he's gone. so what are you left with? MNF. and unless you have a your fantasy match up coming down to the wire OR your actual team is playing, most people are burnt out from sunday football, have to get up for work, and on and on it goes. skipper knows a day of reckoning is coming where they can't justify charging that $6.04 per subscriber, and when it does, they're in for quite a dilemma.