Capital investment takes time and patience. It takes effort.
It's a lot easier to buy back stock. Just write a check.
Or raise prices.
Or cut quality.
These are quick-and-dirty ways of improving company/stock performance. They are signs of lazy executives who are managing by Excel spreadsheet.
Instead, get out of the office, stop the endless array of meetings & presentations, and get into the theme parks in order to figure out what's happening. Then come up with
creative solutions to improve business and drive revenue growth by providing customers with
value. Figure out ways to create
new goods and services that customers want to buy.
Create new experiences that drive sustainable growth, not big price increases that cause customers to buy less.
Stop going for the quick fix. Don't be afraid to get your hands dirty.