Anybody with children of a certain age should have known Potter is something special. The same way people of a certain age should know the phenomena Star Wars was and is. Nintendo seems to be a great thing, but it's not at that level. I think
@CaptainAmerica is on to something with his speculation that the gaming community and the theme park community are pretty intertwined.
The excitement about Nintendo and UNI on these boards is based on this cross pollination. I think it's a great pick up for UNI because a passionate built in fan base guarantees a certain level of success. Quality attractions will seal the deal for the general public. But despite the fanboi love of UNI and Nintendo, there won't be any 2 hour lines to meet foamhead Mario, Zelda, or whatever a Pokemn is because the IP is too niche. It's not that kind of IP to the general public.