wdwgreek
Well-Known Member
One could argue that Lion King did keep on going for years on end, Lion King on Broadway is consistently the highest or second highest grossing Broadway show, it switches places with a green witch every week. It has staying power at premium prices! I just saw it for the first time, I've seen 75 Broadway shows in the past 4 years and Lion King was the only one I have seen that I paid full price for, normally I get comp tickets or rush them.I honestly don't get Disney and Frozen merchandise. Last year, was bad enough since they had no idea the film would touch the cultural zeitgeist of little gals and fanbois everywhere. So, you can sorta explain away the Toy Story (go back to 1995 if you don't get the reference) choice in not producing merchandise last year.
But now? Sure, you can get plenty of Anna and Elsa costumes (I wore one on formal night on the cruise and Angie said my **** looked big!) and talking Olafs ... but what else? There seems to be much more Frozen merchandise at Target or Publix than at WDW or on the DCL or at Disney Stores. There just isn't a variety at all ... now, they're desperately having all their licensees (think Jim Shore's line) throw out pieces well over a year after the film opened.
Sure, kids (and adults) are singing 'Let it Go' now ... but they sang a lot of 'Hakuna Matata' in 1994. But it didn't go on for years on end.
Edit* If Frozen lands on Broadway and proves as successful it will be singing let it go for some time.