While Robert Downey Jr. and company are doing a presser on the Disney lot right now, I thought I would point out something Avengers related. I happened to be at Wawa the other day and I noticed this when I was in the check out line.
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Avengers themed Doritos.
I also found Avengers Dr.Pepper online as well.
What I find interesting about these Avengers themed powdered corn chips and carbonated corn syrup is that Disney, supposedly across all BRANDS, has come out firmly against licensing its IP for use on junk food.
http://adage.com/article/news/disney-limit-character-licensing-healthful-foods/112534/
http://reuters.com/article/idUSBRE8540WP20120605?irpc=932
I know the following is an excerpt from a Brooksie article, but bear with me here.
At the same time these Doritos line the shelves of America's convience stores and supermarkets, Disney has sought to play down that they have done this in their PR.
In addition, Marvel cartoons are taking a more prominent position on Disney XD, a channel which will be implementing a ban on advertising for junk food. From the same press release.
I am absolutely for Disney not putting its IP on junk food, I always smile when I see Mickey and Mater on packaging in the produce department, no longer putting its characters in Happy Meals, or allowing junk food to be advertised to children; its one of the few good things Bob Iger has done for the BRAND during his tenure. However, much like the Star Wars and Marvel slots and lottery tickets, it is hypocritical to continue to put these extremely popular characters on junk food while claiming to be promoting a healthy lifestyle. It could be argued that Disney/Marvel are in the clear because these products are not directly aimed at children, but if you were a kid, wouldn't you want Captain America or Iron Man in your lunchbox? Why are Thor and Hulk different from Donald Duck and Buzz Lighthyear? I'm sure we could all agree Marvel skews older than Disney, but why is it ok for Marvel to get a free pass when the other BRANDS are under so much scrutiny?