Could we just be wrong and our definition of spontaneous, is completely different?
I'm not sure how even deluded Disney executives think that spontaneous means an overly-complex process of planning things out months in advance. I suspect they need a better dictionary.
Staggs didn't say that, the author did but more or less he believes it and it is sorta correct. Most people like things simplified with less decisions to be made. Consider bringing a child to the Ice Cream truck, they see all those different things they can get and can't decide. If you limit it to only the top row, they can decide quickly
I would hope that most adults would have more developed cognitive skills and superior decision-making ability than a young child at an ice cream truck.
The world looks very different when one does not automatically assume Disney is ran by sinister incompetents. Well it actually is, but they have a logic to their behaviour.
The very fact you admit the company is run by "sinister incompetents" is bad enough! Worse still is their logic is obviously going to be flawed (we've long argued here that Disney management honestly doesn't appear to understand the very theme-park business, or its customers, they are tasked with operating, and there is much truth in that statement).
McDonald's reached the same conclusion as Staggs. Their menu has grown needlessly complex, and too unwieldy for guests and ops alike. You can give customers too many options. McDonald's America currently streamlines its menu, while simultaneously implementing a customizable create-your-taste platform.
Besides the fact, already pointed out, that you are making an apples to bananas comparison of the
one-time selection of a sandwich at a fast-food place to the variety of
multiple experiences enjoyed at a theme-park, is McDonald's streamlining a complex menu because people can't make decisions or because such a wide variety of menu items is too complicated and time consuming (and probably costly) to prepare? The complexity creates long lines and slow service from slow downs in preparation, more so than ordering.
What worked 30, 40, 50 or 60 years ago will not necessarily work now no matter how much we wish it would.
People today are not fundamentally different than they were 30 or 50 years ago. Styles, tastes, and media formats have all naturally changed but the more basic elements of quality, value, and superior service along with the timeless desire for enjoyable or fulfilling experiences has not and never will.
In the case of McDonald's, their similar solutions to unwieldy and cumbersome customer choice was picked for a reason. I stood at a US McDonald's some time ago, and did not even manage to order a burger. After half an hour of both they and I questioning each other what on earth we wanted I ended up just throwing five dollar on the counter and begging the employees in sign language to bring me something to eat for that amount.
With complete respect, the use of sign language is going to complicate the ordering process no matter how wide a variety of choices are offered (they are supposed to have a picture menu to offer...). You can't really say that accurately reflects the experience of the average customer, however.
If we cannot accept the fact that Disney Stores are and should be primarily for kids, then we might as well hang our brains out to dry cause we are not using them anyway.
Why? The parks are not aimed primarily at kids (well, they're not
supposed to be anyway...) , so why then should the Disney stores have such a narrow focus? Plenty of adults around these parts who are consumers and fans of Disney; If the motivation is profit (obvious), why exclude so much of your market base?
It never fails to amaze me that people still can't understand why Disney took out things that didn't sell in the parks and replaced them with things that did. It was because all of those that are complaining the most didn't put their money where their mouth is an buy the stuff that Disney was selling. Now it's gone, boo hoo, they have ruined my childhood memories.
Was much of the custom merchandise removed from park shops because it didn't sell, or because someone sitting in a cubicle thought Disney could get higher margins from selling 1,000 of the same thing instead of 50 of twenty different designs. There is a reason we accuse Walt Disney World of pinching pennies while dollars fly over their heads.