That has not been my experience. Generally, the puff pieces I've read in regards to Star Wars in China have pointed out that the franchise is not well known there...
Like
this:
and
this:
and
this:
and
this:
I don't think either the media or Disney is ignoring the potential challenges for success of Star Wars in China. That said, they seem to have methodical in introducing the franchise there and IMHO I think they are prepared for the long game -- it seems to me that they want
The Force Awakens to be the "intro" for the Chinese to Star Wars, so they get exposure to the franchise and learn more about it. But
Rogue One is probably the one they expect/hope to be a biggest sell which is why they've put two Chinese stars in the movie. With the success of TFA, any money they get form China is gravy, but they surely hope that the huge hype of the film will lead to many Chinese being curious and to learn more about the film or, of course, go and see it in theaters -- and then hopefully get hooked and be interested in more of the product.