Hate it probably a strong word, but clearly never understood it. They were trying to connect EPCOT and Celebration and to help give Celebration purpose (beyond paying taxes to Osceola County) they set up EPCOT Center as a failure, both in terms of the EPCOT concept and just as its own thing. Eisner lacked articulation on the matter, saying he did not really know what it was supposed to be and reducing its worthwhileness to IllumiNations. Rummell described Card Walker et al. as people lacking courage who co-opted the name for something unrelated. What makes it all the more baffling is the sincerity with which both, especially Eisner, spoke about Celebration, and Disney in general, being more than just vapid entertainment or land development, about the importance of meaning.