Avatar == (Ferngully + Blue Cat People), I expect even if it got built by someone else it would have received the same reception. Avatar was an AMAZING technical achievement, As a story it was meh' at best.
I'm one of the guys who will not pay to see Disney or Marvel content, After my last point renter completes their stay my DVC is for sale, Unfortunately my cable carrier provides no means of purchasing a 'Disney Free' package.
Basically if we want Disney to change their behavior we need to stop buying their products and services, unfortunately that means closing one's wallet entirely to Disney. Yes there are Disney things I want to buy but they will have to stay on the shelf until things change at Disney.