Da Man
Member
They have been desperately scrambling to do everything they can to maintain a semblance of control as they navigate this new world, where a few hours of social media outrage can destroy a person or fatally damage a brand (potentially affecting billions of dollars) in the span between breakfast and lunchtime.
This is really all that is relevant in this situation, and I commend AEfx for being one of the few people that 'gets' it. If anything, Disney could be argued to be heavily left of center, politically-speaking.
But politics don't enter into this equation. Time and again, BRANDS lay in the weeds while a Twitter/Facebook/Youtube kerfuffle breaks open and builds steam. The corporate heads of PR sit and wait it out, assuming the energy and steam will fizzle (this is especially prevalent on a weekend).
Except for when it doesn't.
By the time the dust settles, multiple heads are rolling, years of planning and developing for a project have to placed on hold or cancelled ,and billions - yes, BILLIONS - can be lost.
The lesson has been learned. Cut off the beast's head before it can fully emerge from the cave.
Or as a friend of mine in HR recently said, 'Nuke it from orbit - it's the only way to be sure.'
For the record, I think what James Gunn did to start this whole fiasco was incredibly obtuse, especially when you have a closet full of skeletons sitting 10 years back. But Disney really over-reacted here. An apology tour by Mr. Gunn, reaching across the aisle to Ben Shapiro, and the requisite donations to a few children's causes would have probably cleaned this up. Especially with the Mouse's PR machine distributing the images of everything.
Also, for the record, what James Gunn tweeted 10 years ago was disgusting. And let us also keep in mind he wasn't 17 years old when he wrote these things. His adult maturity level was fairly cemented by that time.