ford91exploder
Resident Curmudgeon
Ignoring the back and forth, the Disney brand itself still has negative connotations to young adult males. Star Wars and Marvel do not.
This is the most important point of all when a brand has a negative connotation to roughly half of the population it does not bode well for the future health of the company.
But since the beginning of the 'Bad Eisner' days its been Princesses and little else.