2351metalcloud
Active Member
With the sole exception of the purchased IP of SW and MARVEL Disney has virtually zero mindshare for boys over the age of 8 or so. The MK and Movies are seen as targeted to small children and up to tween girls.
Thst's the point the article was making
Released while Iger was CEO although not necessarily beginning production while Iger was CEO: some Pirates of the Caribbean movies, National Treasure: Book of Secrets, The Chronicles of Narnia, Prince of Persia, Tron: Legacy, John Carter, The Lone Ranger, Pete's Dragon
Maybe some of those movies not doing as well financially as Disney wanted was a factor in Disney buying LucasFilm and Marvel.
Some of those were very expensive to make. They are probably marketed to a higher greater average age than some other movies made by Disney like Treasure Planet for instance, but much of those movies probably has generally greater appeal to males than female people of whatever age.
For whatever reason, Disney made almost a string of animated movies before Iger became CEO where much of the movie probably has greater appeal to males than female people of whatever age including: The Hunchback of Notre Dame, Hercules, Doug's 1st Movie, Tarzan, Dinosaur, The Emperor's New Groove, Atlantis: The Lost Empire, Treasure Planet, Brother Bear, Chicken Little
I'm not sure why Disney did this. Maybe they were worried about their popularity among boys, maybe they just wanted to vary some of the characters attributes in some ways (such as gender), maybe they were worried about over-saturation of princess movies over too short of a period of time, and/or maybe they wanted to compete with Pixar once they got started making movies. Whatever the reasoning behind this, these movies don't seem to have been quite as successful financially as some earlier movies where much of the movie probably has generally greater appeal to females than male people of whatever age such as The Little Mermaid and Beauty and the Beast. However, I would be surprised if the fact that these later movies where much of the movie probably has generally greater appeal to females than male people such as Atlantis and Treasure Planet were like that in their appeal in regards to gender was a great factor in whether those movies were successful and that other factors involving their creation and viewing were greater factors.
Edit:
Since Bolt, it seems like 'Walt Disney Animation Studios' and Pixar are varying whether a movie has generally greater appeal to males than female people of whatever age or generally greater appeal to females than male people of whatever age: see Disney has made Bolt, The Princess and the Frog, Winnie the Pooh, Tangled, Frozen, Wreck It Ralph, Big Hero 6, Moana, Zootopia and is planning on releasing Wreck it Ralph 2 and Gigantic. Pixar has made Up, Toy Story 3, Brave, Monsters University, Cars 3, Inside Out, The Good Dinosaur, Finding Dory and is planning on releasing Coco, Incredibles 2 (which supposedly focuses more on Ms Incredible), and Toy Story 4.
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