markjohns1
Member
As a WDW fan, Iger's tenure has left a lot to be desired. It's clear that WDW is on cruise control, coasting on its reputation and the use of creative marketing. The focus for theme parks is generally global at this point. It's a bit much to say that Iger is killing the brand, however. Iger has been taking TWDC back to its roots by breathing life into the tarnished animation and film studios. Iger thankfully acquired Pixar, whose largest contribution has to be the people that have been brought on board. WDAS/WDFA appears to be back on the right track, and live action film looks like it will be coming around too with the infusion of some highly creative individuals. Just look at the upcoming lineup and it's plain to see that it will be a great time to be a Disney movie-goer. Hopefully that kind of perspective and effort will eventually be applied to WDW down the road.Ok, taken directly from the book.... Eisner's own words:
[Eisner quote]
I bolded the key phrase there... Iger has surrounded himself with analysts and accountants, and NO creative minds... And look at what is happening to the company... Say what you want about Eisner, jt, but he knew what he was talking about... Iger is killing the brand... Rasulo is killing the parks... Dare I say the company is beginning to "ossify and atrophy" like Eisner said???
That man also ran that revived animation department into the ground. He also was ready to let Pixar slip away. He did some great things, especially in regards to the parks, but we are also lucky Iger took over when he did.No, I quoted from a man that took a company on the brink of disaster and collapse and brought it back to life with successful movies, revival of the animation department, and expansion and growth in the theme parks. All that in the matter of 5-10 years. Where has your boy Iger been?? Sitting on his thumbs??? Getting punked by the Chinese???? Hiring MBAs to run theme parks??? I would have to say, Eisner's comments are dead on right. And Iger is now living proof of it.
And I once again ask you, if you claim to know so much, then spill the beans.