Disney Sales Rep: Our sales and sell-outs for the Halloween Party are slower this year.
Disney Exec: Quick! Change the status of the August 21st and August 28th dates as sold-out!!
Disney Sales Rep: But we've only sold ten thousand of out the allotted twenty-five thousand spots for each of those nights.
Disney Exec: Just do it! It will show to everyone that tickets are running out. FOMO will have them buying up tickets in droves!!! <maniacal laugh>
Disney Sales Rep: But people attending on the 21st and 28th on so-called sold-out dates will know that you randomly and capriciously marked them sold-out when there's less then half the usual guest attendance on those nights.
Disney Exec: They'll never figure it out!!!
Disney Sales Rep: And the thousands of employees working sales and staffing operations will know. And it'll be tens of thousands of people over the course of years who will know we do this. And it will only take one loose-lipped or disgruntled employee to post about in on social media to give up the game. Are you sure you want to do this?
Disney Exec: Yeah, no one will know.
Disney Sales Rep: And you'll lose out on four million dollars in sales for those two nights.
Disney Exec: Oh. . . . Nevermind.