So what do you call the influencers and people on social media who received special access, swag, and comps for toeing the company line telling everyone how great this thing was going to be. What about the people that enriched their brand by hyping this thing up? What are they? Shills and Grifters seem like a good description.There’s that word again. Shill. It’s such an illogical response to someone liking something you don’t.